BURST
340 S Lemon Ave #4658,
Walnut, 91789, CA,
United States
Walnut, 91789, CA,
United States
1 833-287-7887
Retail
BURST Technographics
BURST Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BURST and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 BURST employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BURST has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2017, Firework Video Commerce for eCommerce in 2016, ShipHero Inventory Management for Inventory Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BURST is running and its propensity to invest more and deepen its relationship with Google , Firework , Yotpo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BURST revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BURST intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BURST Tech Stack and Enterprise Applications
BURST Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, BURST implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The cloud-hosted Google Workspace instance is provisioned to support corporate communication and collaboration across BURST's corporate functions and is surfaced on their public website.
The Google Workspace (Formerly Google G-Suite) rollout centers on core Collaboration applications including Gmail, Google Drive, Google Docs, Sheets, Slides, Google Calendar, and Google Meet. The Admin console is configured for user provisioning, organizational unit policies, group management, and shared drive configuration to support document co-authoring and team collaboration workflows.
The implementation is visible on burstoralcare.com, and Google Workspace is used to host corporate email addresses and to manage site-related administrative accounts and distribution lists. This setup surfaces Google Workspace for visible corporate contact addresses and administrative account management tied to the public site.
Operational governance is administered through the Google Workspace admin console, enabling central IT to manage user lifecycle, security settings such as two-step verification and device management, and access control via groups and organizational units. The deployment aligns with Collaboration category workflows for calendar coordination, document collaboration, and remote meeting orchestration.
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BURST eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Firework | Legacy | Firework Video Commerce | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, BURST implemented Firework Video Commerce on its public website, adopting the Firework Video Commerce application as an eCommerce enhancement to deliver shoppable video experiences embedded in product pages and category listings. The implementation placed Firework Video Commerce directly into the storefront presentation layer, enabling in-page video playback and product tagging without displacing core backend order processing systems.
The deployment configuration focused on in-browser video widgets, product tag overlays, and UI-level call to action components consistent with eCommerce video commerce patterns. Implementation work included configuring video content blocks, defining merchandising rules for when video assets surface on listing and product detail pages, and integrating player events into the site analytics instrumentation for event tracking.
Operational ownership rested with digital marketing and eCommerce merchandising teams, who managed content workflows and the cadence of video asset publication. Rollout was scoped to the company website serving BURST customers in the United States, with governance centered on editorial approval, merchandising rules, and front-end release controls tied to the web content deployment process.
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Product Review Management | eCommerce |
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2018 | 2018 |
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BURST SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ShipHero | Legacy | ShipHero Inventory Management | Inventory Management | SCM | n/a | 2020 | 2020 |
In 2020, BURST implemented ShipHero Inventory Management to move high-volume subscription fulfillment onto a scaled fulfillment platform. The deployment used their U.S. 3PL Swoop to establish unified order visibility and scale operations to 100,000+ shipments per month.
ShipHero Inventory Management was configured to leverage core Inventory Management and warehouse management system capabilities, including bulk shipping workflows, warehouse cycle-count functions, and API-driven order orchestration. Configurations focused on batch pick and pack operations, inventory reconciliation controls, and automated shipping batches to support recurring subscription cadence.
Integrations centered on API connectivity between ShipHero and the 3PL Swoop environment, enabling real-time order flow, shipment status updates, and synchronized inventory positions across the fulfillment node. Operational coverage was U.S.-based fulfillment and warehouse operations, impacting fulfillment, inventory control, and operations teams.
Operational governance introduced structured cycle-count procedures and inventory control workflows executed by the 3PL to standardize stock accuracy and order traceability. The implementation supported scale while cutting fully-loaded fulfillment costs by about 35 percent, an outcome reported in the case study.
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Order Management | SCM |
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2020 | 2020 |
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Warehouse Management | SCM |
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2016 | 2016 |
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BURST CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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BURST ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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BURST PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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BURST IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at BURST
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by BURST Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BURST IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BURST digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD BURST Technographics
BURST is a Retail organization based in United States,
with around 500 employees and annual revenues of $50.0 million.
BURST operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Firework Video Commerce and ShipHero Inventory Management,
covering areas like Collaboration, eCommerce and Inventory Management.
BURST has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Firework and ShipHero.
BURST recently adopted applications including
Fastly in 2021, ShipHero Inventory Management in 2020 and ShipHero Order Management in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BURST’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BURST’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BURST technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.