Burtons Biscuit
Charter Court, 74-78 Victoria St,
St. Albans, AL1 3XH,
United Kingdom
St. Albans, AL1 3XH,
United Kingdom
44 15 1676-2352
Manufacturing
Burtons Biscuit Technographics
Burtons Biscuit Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Burtons Biscuit and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1842 Burtons Biscuit employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Burtons Biscuit has purchased the following applications: Workpro HR Case management for HR Service Delivery in 2023, SAP ERP ECC 6.0 for ERP Financial in 2017, iPromote for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Burtons Biscuit is running and its propensity to invest more and deepen its relationship with Workpro , SAP , Sage or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Burtons Biscuit revenues, which have grown to $243.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Burtons Biscuit intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Burtons Biscuit Tech Stack and Enterprise Applications
Burtons Biscuit HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Workpro | Legacy | Workpro HR Case management | HR Service Delivery | HCM | n/a | 2023 | 2023 |
In 2023 Burtons Biscuit implemented Workpro HR Case management to centralise HR Service Delivery across multiple UK manufacturing sites. The deployment was positioned to consolidate case intake, tracking and SLA management into a single system to reduce reliance on email and spreadsheets.
Workpro HR Case management was configured to provide structured case records, SLA tracking and improved case visibility for HR teams. The implementation emphasized standardised case workflows and role based access for HR Shared Services and Employee Relations, enabling consistent logging and prioritisation of employee issues.
The system was integrated with Burtons Biscuit main HR system to auto populate contact data and reduce manual data entry during case creation. Operational scope included HR Shared Services and Employee Relations functions across the company manufacturing sites in the United Kingdom, with the platform serving as the primary HR support channel.
Governance changes focused on centralised case ownership and formal SLA adherence processes to replace ad hoc email and spreadsheet handling. The published 2023 case study reports improved SLA adherence, greater case visibility and enhanced employee service as primary outcomes of the Workpro HR Case management implementation.
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Burtons Biscuit ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017 Burtons Biscuit implemented SAP ERP ECC 6.0 to centralize core finance and transaction processing across its UK operations, establishing a single SAP ERP ECC 6.0 instance to support corporate accounting and operational finance. The deployment targeted ERP Financial capabilities to provide a unified general ledger, accounts payable and receivable workflows, and cost accounting controls aligned with the company finance function.
Configuration work focused on standardizing financial master data, chart of accounts, and posting rules, while aligning SAP ERP ECC 6.0 financial ledgers with downstream operational processes. Implementation included configuration of invoice processing, receivables management, and supplier settlement workflows, and extended to automation of paperwork creation and customer specific label formats to support order fulfillment and billing accuracy.
Operational integrations implemented as part of the program included onboarding customers to EDI processes and integrating new business units into the central SAP instance, as well as enhancements to inbound and outbound RF gun processes used in warehouse operations. The Information Systems team delivered technical support and coordination for these integrations, ensuring transactional flows between warehouse scanning, EDI messaging, and finance posting remained synchronized across sites all over the United Kingdom.
Governance and operational change were managed within the Information Systems function, which implemented process controls for paperwork and label standardization and established support workflows for end users across multiple sites. Projects were run as discrete initiatives to integrate acquisitions and customer EDI requirements, with ongoing operational support to maintain SAP ERP ECC 6.0 finance and transaction integrity.
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ERP Financial | ERP |
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2017 | 2017 |
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ERP Financial | ERP |
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2020 | 2020 |
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Burtons Biscuit CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 2KDirect | Legacy | iPromote | Marketing Automation | CRM | n/a | 2021 | 2021 |
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Burtons Biscuit Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Burtons Biscuit Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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Burtons Biscuit Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2021 | 2021 |
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Burtons Biscuit Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supplier Relationship Management | Procurement |
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2017 | 2017 |
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Burtons Biscuit IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Burtons Biscuit CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Burtons Biscuit
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Information Systems | Director | IT | |
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Group Human Resources Director | Director | HR | |
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HR Manager | Manager | HR | |
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Customer Service Manager | Manager | Customer Service | |
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Company Finance Director | Director | Finance | |
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Director of Customer Supply ChainDirector | Director | Supply Chain | |
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Procurement Manager Indirects and Ingredients | Manager | Procurement | |
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Head of Customer Supply & Logistics | Director | Supply Chain | |
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Financial Planning and Analysis Manager | Manager | Finance | |
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Group Finance Manager | Manager | Finance | |
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Financial Planning & Reporting Manager | Manager | Finance | |
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Head of HR Shared Services | Director | HR | |
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IT Operations Manager | Manager | IT | |
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Senior Finance Manager | Manager | Finance | |
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Finance Manager | Manager | Finance | |
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Information Systems - Business Analysist | CXO | IT | |
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Apps Being Evaluated by Burtons Biscuit Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Burtons Biscuit IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Burtons Biscuit digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Burtons Biscuit Technographics
Burtons Biscuit is a Manufacturing organization based in United Kingdom,
with around 1842 employees and annual revenues of $243.0 million.
Burtons Biscuit operates a diverse technology stack with applications such as
Workpro HR Case management, SAP ERP ECC 6.0 and iPromote,
covering areas like HR Service Delivery, ERP Financial and Marketing Automation.
Burtons Biscuit has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workpro, SAP and 2KDirect.
Burtons Biscuit recently adopted applications including
Workpro HR Case management in 2023, iPromote in 2021 and Kentico Xperience CMS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Burtons Biscuit’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Burtons Biscuit’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Burtons Biscuit technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.