San Francisco, 94111, CA,
United States
Business Wire Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Business Wire and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 Business Wire employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Business Wire has purchased the following applications: Bottomline Paymode-X AP Automation for AP Automation in 2013, Hubspot Live Chat for Chatbots and Conversational AI in 2018, HubSpot CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Business Wire is running and its propensity to invest more and deepen its relationship with Bottomline Technologies , Oracle , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Business Wire revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Business Wire intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bottomline Technologies | Legacy | Bottomline Paymode-X AP Automation | AP Automation | ERP Financial Management | n/a | 2013 | 2013 |
In 2013, Business Wire deployed Bottomline Paymode-X AP Automation to centralize daily payment intake and processing. The Bottomline Paymode-X AP Automation implementation was oriented to capture payment and remittance data from multiple sources, and Business Wire recorded daily payment volumes ranging from 125 to 375 transactions received each day.
The implementation focused on AP Automation functional capabilities including automated payment retrieval, remittance capture and parsing, automated matching of payments to invoices, and exception handling workflows. Configuration emphasized scheduled ingestion and posting routines to support daily bank feeds and to surface exceptions for manual review, with common AP Automation terminology applied to clearing, matching, and exception routing processes.
Integrations were explicitly instrumented with Wells Fargo Lockbox, the Wells Fargo CEO Portal, and Paymode X as the primary payment and remittance sources. Operational coverage centered on Business Wire accounts payable and treasury touchpoints, where daily feed processing and exception queues were routed to AP staff for resolution. Governance changes included centralized intake scheduling and defined exception escalation paths to align bank lockbox extracts and portal-derived remittance records with the Bottomline Paymode-X AP Automation workflow.
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ERP Financial | ERP Financial Management |
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2011 | 2011 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Business Wire deployed Hubspot Live Chat on its website to support website customer engagement and media relations. Hubspot Live Chat is part of the Chatbots and Conversational AI category and was provisioned as an on-site web chat widget to capture inbound inquiries and route conversations to internal teams.
The implementation configured Hubspot Live Chat for automated greetings, conversational routing to prioritize live agent handoffs, and capture of chat transcripts and contact records inside HubSpot. Management and governance were centralized with the marketing and communications teams, using standardized response templates and escalation workflows to editorial and support staff. Operational coverage focused on the corporate public website where the chat widget handled initial qualification and routing of reporters, clients, and partners.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Business Wire implemented HubSpot CMS on its corporate website. The deployment designates HubSpot CMS as the primary Web Content Management platform to centralize content authoring, templating, and publishing for newsroom and corporate pages.
Configuration work emphasized content authoring tools, template management, responsive page layouts, SEO configuration, and publishing workflows, combined with editorial and web operations governance using role based permissions and approval flows. The HubSpot CMS implementation supports marketing, communications, and editorial business functions, creating a unified Web Content Management layer for ongoing site updates and press release lifecycle management.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2013 | 2013 |
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Sales Engagement | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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