Top Customer Data Platform Software Apps, Market Size and Forecast

Since 2010, our global team of researchers has been studying the patterns of the Customer Data Platform software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our Customer Data Platform software market size and forecast assumptions and perhaps the rise and fall of certain Customer Data Platform vendors.

Custom data cuts related to the Customer Data Platform software market are available:
  • Top 10 Customer Data Platform software vendors, market share and forecast 2024-2029
  • 2023 Customer Data Platform software market by revenue Type (on-prem vs cloud)
  • 2023 Customer Data Platform software market by customer size (no. of employees, revenue)
  • 2023 Customer Data Platform software market by industry (21 verticals)
  • 2023 Customer Data Platform software market by geography (city, state, country, region)
  • 2023 Customer Data Platform software market by channel (direct vs indirect)
  • 2023 Customer Data Platform software market by product market share

Some of the Customer Data Platform apps that we have been tracking include: Twilio Segment, Zeotap CDP, SAP Customer Data Cloud (ex Gigya), Ortto (ex Bislr, Autopilot), Insider Connect, BlueConic, RudderStack, Commanders Act CDP, mParticle CDP, Optimizely Data Platform, Lytics Decision Engine, Clerk.io Platform, Omeda CDP, Blueshift CDP, Spotler Activate CDP (ex Datatrics), MarketingPlatform, Lexer CDP, ActiveIQ CDP, Spotler Activate, Optimove Relationship Marketing and many others.

Discover Software Buyers actively Evaluating Enterprise Applications

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Logo Vendor Product Category Market Records
Twilio Twilio Segment Customer Data Platform CRM 6735
Zeotap Zeotap CDP Customer Data Platform CRM 970
SAP SAP Customer Data Cloud (ex Gigya) Customer Data Platform CRM 882
Ortto Ortto (ex Bislr, Autopilot) Marketing Automation, Customer Data Platform CRM 652
Insider Insider Connect Customer Data Platform CRM 634
BlueConic BlueConic Customer Data Platform CRM 628
RudderStack RudderStack Customer Data Platform CRM 518
Commanders Act Commanders Act CDP Customer Data Platform CRM 410
mParticle mParticle CDP Customer Data Platform CRM 396
Optimizely Optimizely Data Platform Customer Data Platform CRM 223
Showing 1 to 10 of 137 entries

Buyer Intent: Companies Evaluating Customer Data Platform Apps

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Customer Data Platform applications. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Customer Data Platform apps include:

  1. Mercadeo Multiventures, a India based Professional Services organization with 100 Employees
  2. Bosch India, a India based Manufacturing company with 38700 Employees
  3. Northeastern University, a United States based Education organization with 2000 Employees
Logo Company Industry Employees Revenue Country Evaluated
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FAQ - APPS RUN THE WORLD Customer Data Platform Software Coverage

Customer Data Platform is a software category within the CRM market used by organizations across 21+ industries.

The most adopted Customer Data Platform apps include Twilio Segment, Zeotap CDP, SAP Customer Data Cloud (ex Gigya), Ortto (ex Bislr, Autopilot), Insider Connect, BlueConic, RudderStack, Commanders Act CDP, mParticle CDP and Optimizely Data Platform.

Category leaders by customer count include Twilio, Zeotap, SAP, Ortto, Insider, BlueConic, RudderStack, Commanders Act, mParticle and Optimizely.

We currently track 137 Customer Data Platform applications with 13453 verified customer records.

The dataset is updated daily, covers historical records since the 1990s, and is revalidated once per year.

Over the last 12 months we recorded 10 active evaluations in Customer Data Platform, including Mercadeo Multiventures, Bosch India and Northeastern University.

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