AI Buyer Insights:

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

Top Customer Data Platform Software Apps, Market Size and Forecast

Since 2010, our global team of researchers has been studying the patterns of the Customer Data Platform software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our Customer Data Platform software market size and forecast assumptions and perhaps the rise and fall of certain Customer Data Platform vendors.

Custom data cuts related to the Customer Data Platform software market are available:
  • Top 10 Customer Data Platform software vendors, market share, 2010-to-present, and five-year forecast
  • 2010-to-present Customer Data Platform software market by revenue Type (on-prem vs cloud vs AI)
  • 2010-to-present Customer Data Platform software market by customer size (revenue, employees, asset)
  • 2010-to-present Customer Data Platform software market by industry (21 verticals)
  • 2010-to-present Customer Data Platform software market by geography (city, state, country, region)
  • 2010-to-present Customer Data Platform software market by channel (direct vs indirect)
  • 2010-to-present Customer Data Platform software market by product market share

Some of the Customer Data Platform apps that we have been tracking include: Twilio Segment, Zeotap CDP, SAP Customer Data Cloud (ex Gigya), Ortto (ex Bislr, Autopilot), Insider Connect, RudderStack, BlueConic, Commanders Act CDP, mParticle CDP, Optimizely Data Platform, Lytics Decision Engine, Clerk.io Platform, Treasure Data CDP, Omeda CDP, Spotler Activate CDP (ex Datatrics), MarketingPlatform, Blueshift CDP, Lexer CDP, WebEngage Customer Data Platform, Spotler Activate and many others.

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Filters
Logo Vendor Product Category Market Records
Twilio Twilio Segment Customer Data Platform CRM 7884
Zeotap Zeotap CDP Customer Data Platform CRM 1135
SAP SAP Customer Data Cloud (ex Gigya) Customer Data Platform CRM 1001
Ortto Ortto (ex Bislr, Autopilot) Customer Data Platform, Marketing Automation CRM 806
Insider One Insider Connect Customer Data Platform CRM 745
RudderStack RudderStack Customer Data Platform CRM 685
BlueConic BlueConic Customer Data Platform CRM 665
Commanders Act Commanders Act CDP Customer Data Platform CRM 458
mParticle mParticle CDP Customer Data Platform CRM 425
Optimizely Optimizely Data Platform Customer Data Platform CRM 248
Showing 1 to 10 of 154 entries

Buyer Intent: Companies Evaluating Customer Data Platform Apps

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Customer Data Platform applications. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Customer Data Platform apps include:

  1. J J Best Insurance, a United States based Insurance organization with 15 Employees
  2. Mercadeo Multiventures, a India based Professional Services company with 100 Employees
  3. Bosch India, a India based Manufacturing organization with 38700 Employees
Logo Company Industry Employees Revenue Country Evaluated
J J Best Insurance Insurance 15 $2M United States 2025-09-25
Mercadeo Multiventures Professional Services 100 $10M India 2025-05-15
Bosch India Manufacturing 38700 $3.9B India 2025-04-23
Education 2000 $500M United States 2025-04-03
Education 3800 $856M Australia 2025-03-31
Transportation 5626 $357M Vietnam 2025-02-28
Government 1638 $171M United Kingdom 2025-02-19
Professional Services 10 $1M United Kingdom 2025-01-15
Education 24700 $2.2B United States 2024-12-12
Professional Services 30 $3M India 2024-07-19
FAQ - APPS RUN THE WORLD Customer Data Platform Software Coverage

Customer Data Platform is a software category within the CRM market used by organizations across 21+ industries.

The most adopted Customer Data Platform apps include Twilio Segment, Zeotap CDP, SAP Customer Data Cloud (ex Gigya), Ortto (ex Bislr, Autopilot), Insider Connect, RudderStack, BlueConic, Commanders Act CDP, mParticle CDP and Optimizely Data Platform.

Category leaders by customer count include Twilio, Zeotap, SAP, Ortto, Insider One, RudderStack, BlueConic, Commanders Act, mParticle and Optimizely.

We currently track 154 Customer Data Platform applications with 16164 verified customer records.

The dataset is updated daily, covers historical records since the 1990s, and is revalidated once per year.

Over the last 12 months we recorded 11 active evaluations in Customer Data Platform, including J J Best Insurance, Mercadeo Multiventures and Bosch India.

Subscribe to APPS RUN THE WORLD to access complete Customer Data Platform datasets, including customer lists, firmographics, technographics, and deployment details.