London, W7 2QE,
United Kingdom
Businessmobiles Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Businessmobiles and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 29 Businessmobiles employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Businessmobiles has purchased the following applications: The Layer CRM for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Businessmobiles is running and its propensity to invest more and deepen its relationship with Layer Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Businessmobiles revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Businessmobiles intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Layer Systems | Legacy | The Layer CRM | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018 BusinessMobiles implemented The Layer CRM, adopting an industry specific platform identified under the Customer Experience category. The implementation went live in January 2018 and has served as the company CRM for BusinessMobiles UK since that date.
The Layer CRM deployment focused on lead management, stock management and order management capabilities, together with case handling and customer retention workflows. Configuration work emphasized telecoms product cataloguing, order orchestration for handset and plan sales, and customer service case tracking aligned with Customer Experience functional patterns.
Operational coverage extends across sales, customer service and inventory functions within BusinessMobiles UK operations. The case study describes The Layer CRM as the central system of record for leads, orders and stock movements, which tightened stock control processes and standardized order workflows.
Governance and rollout centered on the January 2018 go live and continued operational use thereafter. BusinessMobiles reports improved case handling, higher retention and better stock control since going live with The Layer CRM.
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