Wellington Central, 6011,
New Zealand
BusinessNZ Technographics
BusinessNZ Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BusinessNZ and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 BusinessNZ employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BusinessNZ has purchased the following applications: Microsoft 365 for Collaboration in 2015, Squiz Matrix for Web Content Management in 2019, Intuit Mailchimp for Marketing Automation in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BusinessNZ is running and its propensity to invest more and deepen its relationship with Microsoft , Zoho Corp. , Squiz or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BusinessNZ revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BusinessNZ intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BusinessNZ Tech Stack and Enterprise Applications
BusinessNZ Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 BusinessNZ implemented Microsoft 365 to provide Collaboration capabilities across its New Zealand non profit operations. The Microsoft 365 deployment is referenced on BusinessNZ's public website, signaling organization wide adoption of Microsoft 365 as the primary Collaboration platform for internal communication and member engagement. BusinessNZ operates with about 50 employees and the configuration aligns with small organization provisioning patterns for cloud collaboration.
Module level scope centers on core Microsoft 365 Collaboration services, typically including Exchange Online for email, SharePoint Online for intranet and document management, Microsoft Teams for chat and meetings, and OneDrive for personal file storage. The technical footprint for a 50 person non profit is consistent with a single Microsoft 365 tenant using Azure Active Directory for identity and access, centralized administration for security and compliance controls, and policies to support communications, events and knowledge management workflows. Governance emphasis for this scale focuses on tenant administration, user provisioning and content governance rather than complex multi tenant segmentation.
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Event Management | Collaboration |
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2019 | 2019 |
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BusinessNZ Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Squiz | Legacy | Squiz Matrix | Web Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, BusinessNZ implemented Squiz Matrix to manage its public website. Squiz Matrix serves as the Web Content Management platform for the organization, providing the content delivery layer for businessnz.org.nz and centralizing editorial control for corporate communications and member facing content.
The implementation leverages core Web Content Management capabilities such as structured content authoring, template driven rendering, digital asset management, versioning and staged publishing workflows. Configuration is proportionate to a 50 employee non profit and focuses on editorial roles, permissions and approval chains to support communications and membership teams.
Operational coverage concentrates on the public website and associated content hubs, including news, events and member resources, with Squiz Matrix acting as the single content repository and publishing engine. The architecture emphasizes native CMS capabilities, using Squiz Matrix to manage content lifecycle and delivery.
Governance is implemented through editorial workflows and role based access controls to manage content approvals and publishing cadence, aligning content operations with communications and membership functions. BusinessNZ's use of Squiz Matrix in 2019 establishes the application as the central Web Content Management system for its online presence.
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BusinessNZ CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2015 | 2015 |
In 2015 BusinessNZ implemented Intuit Mailchimp as its Marketing Automation solution. The New Zealand non profit with approximately 50 employees integrated Intuit Mailchimp on their website to support membership communications and marketing workflows.
The Intuit Mailchimp deployment was configured around core Marketing Automation capabilities, including email campaign management, a template library for recurring member communications, audience and subscriber list management, segmented messaging, campaign scheduling, and basic automated workflows such as welcome sequences and event reminders. Web-embedded signup forms on the BusinessNZ site were used to capture consent and populate Mailchimp audiences, aligning the application with site-level lead capture and subscription preference management.
Operational ownership sits with the marketing and membership teams, who manage audience segmentation, content scheduling, and subscription governance through Intuit Mailchimp. Implementation emphasized list hygiene and consent capture via website forms, and the configuration scope was focused on campaign orchestration and member communications rather than enterprise integration layers.
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BusinessNZ IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at BusinessNZ
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Apps Being Evaluated by BusinessNZ Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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