BUT Technographics
BUT Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BUT and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6800 BUT employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BUT has purchased the following applications: JobandTalent Business for Workforce Management in 2010, Orisha Openbravo POS for Point Of Sale in 2025, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BUT is running and its propensity to invest more and deepen its relationship with JobandTalent , Orisha , Blue Yonder or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BUT revenues, which have grown to $2.67 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BUT intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BUT Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| JobandTalent | Legacy | JobandTalent Business | Workforce Management | HCM | n/a | 2010 | 2010 |
In 2010, BUT implemented JobandTalent Business, deploying Workforce Management capabilities to support retail logistics and store operations across France. The deployment targeted scheduling and temporary staffing flows for a retailer operating more than 350 stores and two expansive warehouses in the Lyon region covering 100,000 square meters.
JobandTalent Business was adopted to centralize candidate matching, temporary to permanent conversion tracking, contract administration, and shift scheduling, reflecting common Workforce Management functional modules. The implementation combined digital workflows with onsite account management, enabling account managers to coordinate contract signings, payments, and distribution of safety equipment while preserving human relationship management between the agency, the workers, and BUT.
Operational scope focused on logistics and warehouse labor at the Lyon sites and adjacent HR functions, with explicit measures for physically demanding roles such as bonuses for heavy lifting and operational controls to support safety, including automated conveyors, exoskeletons, and onboard equipment cameras described by site leadership. The deployment supported a steady pool of approximately twenty temporary workers supplied through JobandTalent and institutionalized processes that have led to around ten temporary workers being offered long term contracts.
Governance centered on local account managers who maintain site presence, quality of matching, and consistent rules for fairness and equal treatment of temporary and permanent staff, as emphasized by the Director of Logistics Sites. The account manager led model and JobandTalent Business together underpin a near 15 year operational partnership that orchestrates workforce supply, onsite services, and HR adjacency for BUT.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Orisha | Legacy | Orisha Openbravo POS | Point Of Sale | ERP Services and Operations | n/a | 2025 | 2025 |
In 2025, BUT implemented Orisha Openbravo POS as its Point Of Sale solution across store operations. The rollout targeted front store checkout capabilities and centralized management to support a more consistent shopping experience, a program led by Max Dragone, IT Director of BUT.
The Openbravo architecture underpinning Orisha Openbravo POS centralized application services and eliminated the need for local servers on the store front, simplifying IT infrastructure and improving operational agility. Functional capabilities implemented include point of sale transaction processing, centralized configuration for pricing and inventory control, and streamlined service deployment and maintenance workflows that reduce on site technical complexity.
Operational coverage focuses on store operations and the IT organization, with deployment designed to reduce store level infrastructure and enable centralized software provisioning. Governance moved toward centralized provisioning and maintenance processes to accelerate service deployment and reduce local technical overhead, supporting efforts to optimize the shopping experience as described by the IT director.
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Retail Management | ERP Services and Operations |
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2010 | 2010 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, BUT implemented Microsoft 365 as its Collaboration platform. The deployment is visible from artifacts on the public website, indicating an organization-wide tenant-level adoption of Microsoft 365 for core collaboration and productivity needs.
Microsoft 365 implementation at BUT centers on standard Collaboration capabilities, including cloud email and calendaring, web and desktop Office applications, team chat and meetings, and content collaboration and intranet services. The narrative aligns with common Microsoft 365 architectures, using a cloud-hosted Microsoft 365 tenant model with Azure Active Directory identity and single sign on providing centralized user and access management.
Operationally the Microsoft 365 rollout supports cross-functional business functions including corporate communications, merchandising, store operations coordination, and back office productivity for a workforce of approximately 6,800 employees. Microsoft 365 is explicitly present on the company website, reflecting integration points or telemetry consistent with tenant-level services being active alongside the public web estate.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2023 | 2023 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Inventory Management | SCM |
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2010 | 2010 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at BUT
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by BUT Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD BUT Technographics
BUT is a Retail organization based in France,
with around 6800 employees and annual revenues of $2.67 billion.
BUT operates a diverse technology stack with applications such as
JobandTalent Business, Orisha Openbravo POS and Microsoft 365,
covering areas like Workforce Management, Point Of Sale and Collaboration.
BUT has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as JobandTalent, Orisha and Microsoft.
BUT recently adopted applications including
Orisha Openbravo POS in 2025, AlloReview in 2024 and Mirakl Marketplace Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BUT’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BUT’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BUT technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.