Oxxo Technographics
Oxxo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Oxxo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 129000 Oxxo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Oxxo has purchased the following applications: Emi Labs Video Interviewing for Video Interviewing in 2022, NEC TwinPOS G5100 for Point Of Sale in 2011, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Oxxo is running and its propensity to invest more and deepen its relationship with Emi Labs , NEC Corporation , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Oxxo revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Oxxo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Oxxo Tech Stack and Enterprise Applications
Oxxo HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Emi Labs | Legacy | Emi Labs Video Interviewing | Video Interviewing | HCM | n/a | 2022 | 2022 |
In 2022, Oxxo implemented Emi Labs Video Interviewing to automate high-volume hiring within HR across Mexico. Emi Labs Video Interviewing, classified in the Video Interviewing category, was positioned to centralize candidate screening and orchestrate interview scheduling as part of an automated hiring flow for operational roles.
The deployment leveraged Emi Labs automated hiring flows and interview scheduling automation, integrating interview orchestration with document signing via DocuSign as an explicit systems integration. Functional capabilities implemented included automated candidate screening, interview scheduling and coordination, and asynchronous video interview capture and review, which collectively supported recruiter workflow automation and faster candidate throughput.
Governance and process changes focused on centralizing recruitment workflows within Oxxo HR and shifting initial screening and scheduling to the Emi Labs platform, enabling consistent hiring practices across the organization in Mexico. Outcomes reported by the vendor include a 33% reduction in time-to-fill, an 86% reduction in critical staff-shortage locations, and a 26% reduction in operational vacancies, reflecting the operational impact of the Emi Labs Video Interviewing implementation.
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Oxxo ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NEC Corporation | Legacy | NEC TwinPOS G5100 | Point Of Sale | ERP Services and Operations | n/a | 2011 | 2011 |
In 2011, Oxxo standardized its Point Of Sale infrastructure on NEC's TWINPOS platform, represented in this narrative as NEC TwinPOS G5100. The implementation targeted hardware and terminal standardization across thousands of stores in Mexico and Colombia, with the stated objective to maximize productivity and customer service.
The NEC TwinPOS G5100 deployment encompassed core Point Of Sale capabilities including transaction processing, payment acceptance, barcode scanning, receipt printing, cashier authentication, and local inventory update workflows. Configuration work focused on store-level cashier workflows and peripheral management to ensure consistent transaction handling and service procedures across the retail footprint.
Operational coverage was concentrated on store operations within Mexico and Colombia, with the rollout designed to unify hardware models across convenience store sites. Business functions impacted included store operations, customer service, inventory control, and loss prevention, with terminal standardization simplifying device support and operational consistency.
Governance elements aligned to a centralized configuration and rollout model, using standardized terminal images and device provisioning to reduce variability at the store level. The project reflects platform-level standardization on NEC's TWINPOS family and is recorded here under NEC TwinPOS G5100 within the Point Of Sale category to represent the TWINPOS-based store terminal program.
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Retail Management | ERP Services and Operations |
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2012 | 2012 |
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Oxxo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Oxxo deployed Cisco Webex Meetings on its corporate website. Cisco Webex Meetings is being used as the company's Audio Video and Web Conferencing solution exposed through web pages for browser-based access.
The implementation is embedded in site pages to enable browser join flows, real-time audio and video, screen sharing, and meeting scheduling functions that are standard for Audio Video and Web Conferencing platforms. Cisco Webex Meetings configuration emphasizes clientless access and standard conferencing modules such as meeting hosting, participant controls, and recording capabilities.
Operational scope centers on website-driven conferencing to support both external visitors and internal staff initiating sessions through Oxxo's site. Governance and session management are addressed at the web integration layer with typical controls for access, moderation, and session lifecycle, aligning Cisco Webex Meetings with Oxxo's communications workflows.
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2023 | 2024 |
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Oxxo SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Allocation and Replenishment | SCM |
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2024 | 2024 |
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Demand Forecasting and Planning | SCM |
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2023 | 2023 |
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Oxxo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Oxxo PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Oxxo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Oxxo CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Oxxo
| First Name | Last Name | Title | Function | Department | Phone | |
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CIO | CXO | Finance | |
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Head of Digital Platforms | Director | IT | |
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Retail Applications Manager | Manager | IT | |
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Director Supply Chain | Director | Supply Chain | |
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Apps Being Evaluated by Oxxo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Oxxo IT executives and key decision makers. This section highlights Oxxo's latest recorded technology evaluations, including PDI Firestream Ascend for Oil Gas and Chemicals ERP on 2025-03-27 and BCD Travel for Travel Management on 2025-01-30. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Oxxo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-03-27 | Oxxo | Evaluated | PDI Technologies | PDI Firestream Ascend | Oil Gas and Chemicals ERP | ERP Services and Operations |
| 2025-01-30 | Oxxo | Evaluated | BCD Travel | BCD Travel | Travel Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Oxxo Technographics
Oxxo is a Retail organization based in Mexico,
with around 129000 employees and annual revenues of $1.20 billion.
Oxxo operates a diverse technology stack with applications such as
Emi Labs Video Interviewing, NEC TwinPOS G5100 and Cisco Webex Meetings,
covering areas like Video Interviewing, Point Of Sale and Audio Video and Web Conferencing.
Oxxo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Emi Labs, NEC Corporation and Cisco Systems.
Oxxo recently adopted applications including
RELEX Automatic Replenishment and Allocation in 2024, RELEX Supply Chain Collaboration in 2023 and RELEX Demand Planning in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Oxxo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Oxxo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Oxxo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.