Sabadell, 08202,
Spain
Cala Millor Nou Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Cala Millor Nou and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 32 Cala Millor Nou employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cala Millor Nou has purchased the following applications: Hotelinking Bellbot Virtual Assistant for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2018, Neural.ONE for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cala Millor Nou is running and its propensity to invest more and deepen its relationship with Hotelinking , Microsoft , Neural.ONE or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cala Millor Nou revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cala Millor Nou intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hotelinking | Legacy | Hotelinking Bellbot Virtual Assistant | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Cala Millor Nou implemented Hotelinking Bellbot Virtual Assistant to capture guest data and drive direct booking marketing campaigns. The Hotelinking Bellbot Virtual Assistant deployment was delivered as a cloud SaaS instance in Spain, positioned in the Chatbots and Conversational AI category and instrumenting website guest touchpoints. The project routed captured guest profiles to the hotel's CRM and marketing teams for campaign follow up and audience building.
Functional capabilities emphasized conversational guest data capture and captive portal style lead collection to populate CRM segments and trigger marketing automation for private sales. The implementation fed profiles into CRM workflows managed by CRM and marketing teams, reporting capture rates above 72% of website visitors and enabling targeted private sales that increased direct bookings. Governance focused on marketing-led campaign orchestration and CRM segment management to operationalize captured guest data across booking and promotional workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Neural.ONE | Legacy | Neural.ONE | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Cala Millor Nou implemented Neural.ONE Marketing Automation on their public website. Neural.ONE was deployed as a web-embedded Marketing Automation application to capture on-site behavior and orchestrate customer engagement workflows. The configuration emphasized client-side tracking, consent-aware data capture, and content personalization, with Neural.ONE providing behavioral segmentation, campaign orchestration, automated messaging, and on-site personalization capabilities for marketing and guest engagement functions.
Operational scope is focused on the hotel website and is managed by Cala Millor Nou's marketing and guest services activities within the leisure and hospitality business unit. The deployment followed a low touch SaaS model, with implementation workstreams around tracking configuration, campaign workflow setup, content mapping, and cookie consent governance. Neural.ONE on the website enables lead capture and tailored messaging as part of the site's customer engagement layer, and governance processes were instituted for campaign approvals and privacy compliance.
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Tag Management | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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