California Giant Berry Farms
75 Sakata Lane,
Watsonville, 95076, CA,
United States
Watsonville, 95076, CA,
United States
1 831-728-1965
Consumer Packaged Goods
California Giant Berry Farms Technographics
California Giant Berry Farms Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by California Giant Berry Farms and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 California Giant Berry Farms employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that California Giant Berry Farms has purchased the following applications: ADS DataTrack for Contingent Labor Management in 2018, Famous ERP for Agriculture ERP in 2015, Hubspot Live Chat for Chatbots and Conversational AI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems California Giant Berry Farms is running and its propensity to invest more and deepen its relationship with Agricultural Data Systems , ADP , HeavyConnect or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing California Giant Berry Farms revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for California Giant Berry Farms intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
California Giant Berry Farms Tech Stack and Enterprise Applications
California Giant Berry Farms HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Agricultural Data Systems | Legacy | ADS DataTrack | Contingent Labor Management | HCM | n/a | 2018 | 2018 |
In 2018, California Giant Berry Farms, a 200 employee consumer packaged goods grower, implemented ADS DataTrack to provision Contingent Labor Management for its seasonal agricultural workforce. ADS DataTrack was deployed as the primary system to centralize contingent worker administration and operational scheduling across the company.
ADS DataTrack was configured to support core contingent labor capabilities typical of the Contingent Labor Management category, including worker onboarding and credential capture, document and compliance tracking, time capture and shift scheduling, and lifecycle status management. The implementation emphasized configuration of role-based workflows for seasonal hires and recurring credential verification to meet agricultural labor requirements.
Operational coverage focused on HR and field operations, where supervisors and HR administrators used ADS DataTrack to assign shifts, manage worker records, and monitor compliance across harvest cycles in the United States. The deployment was scaled to match seasonal peaks rather than continuous headcount, reflecting contingent workforce patterns in agricultural production.
Governance centered on centralized administration, role based access controls, and audit trail capabilities within ADS DataTrack, paired with process changes to align onboarding and offboarding to planting and harvest schedules. Configuration and workflow design prioritized repeatable seasonal rollouts and visible compliance controls for frontline managers and HR.
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Core HR | HCM |
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2022 | 2022 |
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Time and Attendance | HCM |
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2021 | 2021 |
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California Giant Berry Farms ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Famous Software | Legacy | Famous ERP | Agriculture ERP | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, California Giant Berry Farms implemented Famous ERP, categorized as Agriculture ERP, to centralize HR and operational recordkeeping at its Santa Paula, California site. The Famous ERP deployment supported site-level administration for a 200 employee consumer packaged goods grower and packer, focusing on day to day HR and production coordination.
Famous ERP was used for core HR functions including hire and onboarding data entry, badge creation and barcode assignment, time and attendance editing on a time tracker, and processing mispays, sick leave, and vacation time. Operational modules captured production counts, supported end of day production reporting, distributed inspection forms to foremen, and maintained crew sheet lists and filed paperwork by date.
The system also supported customer service and front desk activities at the Santa Paula site, including visitor handling and safety supplies provisioning. Configuration and user support extended to practical adoption materials, the HR team produced Spanish language step by step cheat sheets explaining how to use an iPad and how to punch machine or trailer times, which reinforced frontline use of Famous ERP for time capture and machine punch workflows.
Governance centered on daily reconciliation and data correctness, HR responsibilities included assuring that production numbers and reports matched at the end of the day and that foremen had copies of inspection forms. Operational workflow responsibilities documented in Famous ERP included assigning badges, updating crew sheets, filing by date, and maintaining inspection and production records to support site compliance and shift level coordination.
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California Giant Berry Farms AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, California Giant Berry Farms deployed Hubspot Live Chat on its public website. The deployment implements Chatbots and Conversational AI as a customer-facing chat widget to manage consumer inquiries and initial lead capture. Hubspot Live Chat is embedded across site pages to provide real time conversational touchpoints for consumers. This implementation supports customer service and marketing functions within the consumer packaged goods business.
Configuration emphasized standard live chat capabilities, including a branded chat widget, predefined conversational flows, automated welcome messages, canned responses and chat transcript capture to enable follow up. Operational ownership resides with marketing and customer service teams who manage conversational scripts, routing rules and manual handoffs to sales where required. Governance covers message templates, operating hours and transcript retention to maintain consistent customer interactions. The deployment of Hubspot Live Chat within the Chatbots and Conversational AI category reflects a site level conversational platform focused on consumer engagement.
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California Giant Berry Farms Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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California Giant Berry Farms Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2015 | 2015 |
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California Giant Berry Farms CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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California Giant Berry Farms ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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California Giant Berry Farms PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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California Giant Berry Farms IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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California Giant Berry Farms CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at California Giant Berry Farms
| First Name | Last Name | Title | Function | Department | Phone | |
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Human Resources Director | Director | HR | |
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Chief Financial Officer | CXO | Finance | |
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Controller | Director | Finance | |
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President | CXO | Finance | |
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Human Resources Generalist | CXO | HR | |
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Human Resources Manager | Manager | HR | |
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HR Generalist | CXO | HR | |
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Apps Being Evaluated by California Giant Berry Farms Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from California Giant Berry Farms IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the California Giant Berry Farms digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD California Giant Berry Farms Technographics
California Giant Berry Farms is a Consumer Packaged Goods organization based in United States,
with around 200 employees and annual revenues of $20.0 million.
California Giant Berry Farms operates a diverse technology stack with applications such as
ADS DataTrack, Famous ERP and Hubspot Live Chat,
covering areas like Contingent Labor Management, Agriculture ERP and Chatbots and Conversational AI.
California Giant Berry Farms has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Agricultural Data Systems, Famous Software and HubSpot.
California Giant Berry Farms recently adopted applications including
ADP Workforce Now in 2022, Hubspot Live Chat in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of California Giant Berry Farms’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates California Giant Berry Farms’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete California Giant Berry Farms technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.