Cambridge Forums
55 University Avenue, Suite 550,
Toronto, M5J 2H7, ON,
Canada
Toronto, M5J 2H7, ON,
Canada
1 416-703-1577
Professional Services
Cambridge Forums Technographics
Cambridge Forums Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cambridge Forums and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Cambridge Forums employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cambridge Forums has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2021, Microsoft 365 for Collaboration in 2017, Microsoft Dynamics 365 Customer Engagement for Customer Engagement in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cambridge Forums is running and its propensity to invest more and deepen its relationship with Microsoft , ActiveCampaign , MailChannels or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cambridge Forums revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cambridge Forums intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cambridge Forums Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Microsoft Dynamics NAV | Microsoft Dynamics 365 Business Central | ERP Financial | ERP Financial Management | n/a | 2021 | 2022 |
In 2021, Cambridge Forums implemented Microsoft Dynamics 365 Business Central. The deployment was scoped as an ERP Financial implementation to centralize core accounting and accounts receivable processes for the professional services events business.
Microsoft Dynamics 365 Business Central was configured to support accounts receivable workflows and program financial cycles, including invoice and credit memo templates, multi-currency billing, cash and cheque receipt posting, and program P and L reporting and month end support. Configuration emphasized program-level financial controls and data capture necessary to manage registrations, refunds, credits, and final hotel billing for event programs.
The implementation was integrated with an existing cloud landscape that includes QuickBooks and Microsoft Dynamics 365 CRM, aligning customer master data and registration records across systems. These integrations support the flow of participant information from program registration through invoice generation and cash application, and enable transactional handoffs between CRM driven sales activities and the Business Central financial ledger.
Operational coverage focused on the accounting team based in Toronto, including the Treasurer and Corporate Controller and an Accounts Receivable Associate who manages client-facing AR tasks and ongoing communication with sales, program managers, and logistics. Governance changes centralized AR templates, established routine program status updates and interim financial reviews, and formalized cross-functional workflows to support program invoicing, collections outreach, and program financial reporting across North America, Europe and Asia.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Cambridge Forums implemented Microsoft 365 to establish a Collaboration platform for its professional services operations. Cambridge Forums implemented Microsoft 365 to support collaboration, project delivery, client communication, and internal knowledge workflows across the organization.
The deployment leverages core Microsoft 365 capabilities, including Exchange Online for email, SharePoint Online for document libraries and intranet content, Microsoft Teams for synchronous communication, OneDrive for personal file sync, and Office desktop and web applications for productivity. Microsoft 365 is also used on the Cambridge Forums website, indicating integration of web-facing content or contact workflows with the collaboration stack. Governance and administration are managed at the tenant level with account and sharing policies consistent with Microsoft 365 Collaboration deployments, providing centralized user management, document sharing controls, and role-based access to support professional services confidentiality and team collaboration.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Customer Engagement | Customer Engagement | CRM | 360 Visibility | 2020 | 2020 |
In 2020, Cambridge Forums implemented Microsoft Dynamics 365 Customer Engagement with Microsoft partner 360 Visibility to create an integrated sales and marketing platform. The deployment targeted the Customer Engagement category and was designed to consolidate event attendee profiles and customer data to support high-touch professional services events.
The implementation deployed Microsoft Dynamics 365 Sales and CRM functionality alongside Office 365, with applications hosted in Azure Cloud. Configuration focused on centralized contact and profile management, sales pipeline tracking for event-driven revenue, and marketing enablement workflows to support campaign communications, all aligned with typical Customer Engagement capabilities.
Integrations were explicitly built between Dynamics 365 Sales, Office 365 collaboration tools, and Azure-hosted applications, enabling staff to access customer records and campaign artifacts from multiple locations. Operational scope included Marketing and IT teams, event operations staff, and management, and it enabled field teams to work remotely while maintaining synchronized customer data.
Governance and operational outcomes were documented by the implementation partner and Cambridge Forums, reporting a first year cost reduction of $40,000 representing an 80% savings, regained control over technology, reduced downtime, and improved productivity and staff satisfaction. Migrating to Office 365 and hosting applications in Azure were described as catalysts for improved IT stability and more creative marketing approaches.
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, Sales Engagement | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Cambridge Forums
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Cambridge Forums Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cambridge Forums IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cambridge Forums digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Cambridge Forums Technographics
Cambridge Forums is a Professional Services organization based in Canada,
with around 70 employees and annual revenues of $10.0 million.
Cambridge Forums operates a diverse technology stack with applications such as
Microsoft Dynamics 365 Business Central, Microsoft 365 and Microsoft Dynamics 365 Customer Engagement,
covering areas like ERP Financial, Collaboration and Customer Engagement.
Cambridge Forums has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft.
Cambridge Forums recently adopted applications including
Microsoft Dynamics 365 Business Central in 2021, MailChannels in 2021 and Leaseweb iWeb Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cambridge Forums’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cambridge Forums’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cambridge Forums technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.