Ottawa, K2P 2H8, ON,
Canada
Canadian Red Cross Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Canadian Red Cross and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Canadian Red Cross employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Canadian Red Cross has purchased the following applications: Microsoft Power BI for Analytics and BI in 2017, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, Genesys Pointillist for Customer Analytics in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Canadian Red Cross is running and its propensity to invest more and deepen its relationship with Microsoft , Amazon Web Services (AWS) , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Canadian Red Cross revenues, which have grown to $2.60 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Canadian Red Cross intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 | ||
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Digital Workspace | IaaS |
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2011 | 2011 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Genesys | Legacy | Genesys Pointillist | Customer Analytics | CRM | n/a | 2023 | 2023 | In 2023, Canadian Red Cross implemented Genesys Pointillist to centralize donor analytics and visualize supporter journeys. The deployment uses the Genesys Customer Journey Management platform and is categorized as Customer Analytics, focused on fundraising and donor management functions. The implementation emphasizes journey orchestration and granular behavioral analytics, using Genesys AI to surface specific touch points that drive recurring gift sign-ups and points where donors abandon or cancel donations. Genesys Pointillist was configured to link donor behavior to operational and experience metrics, enabling analysis at a campaign and donor-segment level and supporting personalization rules for different donor cohorts. Operational coverage included direct and integrated marketing workflows and campaign monitoring, with the platform used to map multi-channel donor paths and identify failed donation attempts for re-engagement. The CRC used journey analytics to uncover gaps in external vendor follow-up processes, informing adjustments to outreach and reactivation workflows without specifying additional system integrations. Governance evolved to a strategic journey management approach, with new measurement and monitoring processes to make journey insights repeatable across campaigns. Analysis using the Genesys Customer Journey Management platform identified explicit revenue signals, including 1.4 million dollars of potential donation revenue from a single campaign where prospects abandoned their carts, more than 6,800 potential philanthropists for re-engagement after failed donation attempts, and over 300,000 dollars in lost revenue identified in one year from donor lapses tied to inefficient follow-up campaigns. | |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Donor and Fundraising Management | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2020 | 2020 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2013 | 2013 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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ERP Financial | ERP Financial Management |
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2016 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Inventory Management | SCM |
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2014 | 2014 |
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Transportation Management | SCM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Learning and Development | HCM |
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2014 | 2014 |
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Onboarding | HCM |
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2014 | 2014 |
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Payroll | HCM |
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2014 | 2014 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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Talent Management | HCM |
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2015 | 2015 |
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Workforce Management | HCM |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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