List of Genesys Pointillist Customers
Menlo Park, 94025, CA,
United States
Since 2010, our global team of researchers has been studying Genesys Pointillist customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Genesys Pointillist for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Genesys Pointillist for Customer Analytics include: Canadian Red Cross, a Canada based Non Profit organisation with 5000 employees and revenues of $2.60 billion, Arvig, a United States based Communications organisation with 900 employees and revenues of $183.0 million, Croix Rouge Societe Canadienne De La, a Canada based Healthcare organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Genesys Pointillist, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Genesys Pointillist customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Arvig | Communications | 900 | $183M | United States | Genesys | Genesys Pointillist | Customer Analytics | 2019 | n/a | In 2019, Arvig implemented Genesys Pointillist. The deployment uses Genesys Pointillist Customer Journey Analytics as a cloud-hosted Customer Analytics solution to instrument and analyze customer behavior on Arvig's website, linking web session events to journey-level analysis for digital engagement teams. The implementation centers on journey analytics capabilities, including event ingestion and session-level stitching, path and funnel analysis, behavioral segmentation, and interactive visualization for customer experience analysis. Configuration work focused on web event tagging and a centralized event schema to support cross-session correlation and cohort reporting. Operational coverage is concentrated on Arvig's website and adjacent digital touchpoints, with the Customer Analytics outputs consumed by digital experience, marketing, and customer service functions to inform journey optimization and digital engagement strategies. Data flows appear to emphasize real-time and near-real-time event capture from the site into Genesys Pointillist for analysis and visualization. Governance and rollout emphasized centralized analytics ownership and iterative expansion of tracked journeys, aligning data governance with existing digital content and analytics teams. The deployment established a baseline for standardized journey definitions and stakeholder access to journey-level insights without reference to a named prior system. | |
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Canadian Red Cross | Non Profit | 5000 | $2.6B | Canada | Genesys | Genesys Pointillist | Customer Analytics | 2023 | n/a | In 2023, Canadian Red Cross implemented Genesys Pointillist to centralize donor analytics and visualize supporter journeys. The deployment uses the Genesys Customer Journey Management platform and is categorized as Customer Analytics, focused on fundraising and donor management functions. The implementation emphasizes journey orchestration and granular behavioral analytics, using Genesys AI to surface specific touch points that drive recurring gift sign-ups and points where donors abandon or cancel donations. Genesys Pointillist was configured to link donor behavior to operational and experience metrics, enabling analysis at a campaign and donor-segment level and supporting personalization rules for different donor cohorts. Operational coverage included direct and integrated marketing workflows and campaign monitoring, with the platform used to map multi-channel donor paths and identify failed donation attempts for re-engagement. The CRC used journey analytics to uncover gaps in external vendor follow-up processes, informing adjustments to outreach and reactivation workflows without specifying additional system integrations. Governance evolved to a strategic journey management approach, with new measurement and monitoring processes to make journey insights repeatable across campaigns. Analysis using the Genesys Customer Journey Management platform identified explicit revenue signals, including 1.4 million dollars of potential donation revenue from a single campaign where prospects abandoned their carts, more than 6,800 potential philanthropists for re-engagement after failed donation attempts, and over 300,000 dollars in lost revenue identified in one year from donor lapses tied to inefficient follow-up campaigns. | |
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Croix Rouge Societe Canadienne De La | Healthcare | 10 | $1M | Canada | Genesys | Genesys Pointillist | Customer Analytics | 2019 | n/a | In 2019 Croix Rouge Societe Canadienne De La implemented Genesys Pointillist to deliver Customer Analytics on its public website. The deployment focused on customer journey analytics and web event capture to support digital engagement and supporter outreach workflows. Genesys Pointillist was configured for event-level ingestion, session stitching, journey mapping, and funnel visualization, with role-based dashboards for analysts and campaign managers. The implementation leveraged segmentation, path analysis, and anomaly detection capabilities commonly found in Customer Analytics platforms, enabling exploratory queries and reusable journey reports. Operational scope remained website-focused and was managed by the organization’s digital engagement staff in Canada, with implementation work concentrating on tagging, dashboard configuration, and iterative journey refinement. Governance emphasized standardized event naming and dashboard ownership to maintain analysis consistency and align analytics workflows with outreach and campaign processes. |
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