New York, 10001, NY,
United States
Caraway Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Caraway and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Caraway employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Caraway has purchased the following applications: Amazon Pay for Payment Processing in 2019, Reamaze Live Chat for Chatbots and Conversational AI in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Caraway is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Block (ex Square, Inc) , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Caraway revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Caraway intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP Financial Management | n/a | 2019 | 2019 |
In 2019, Caraway implemented Amazon Pay on its website to process customer payments during e-commerce checkout. The deployment uses Amazon Pay and aligns with the Payment Processing category, providing an embedded payment method for the direct to consumer storefront.
The integration focused on embedding the Amazon Pay checkout widget into the site checkout flow, with server side token exchange and payment authorization routines incorporated into order processing logic. Operational scope covered the Caraway e-commerce channel in the United States, impacting commerce operations, payments acceptance, and order fulfillment workflows, while governance centralized payment acceptance ownership within the online commerce function and updated checkout workflows to consume Amazon Pay tokens. Caraway Amazon Pay Payment Processing supports online checkout and payment acceptance as the primary company application category business function relationship.
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Payment Processing | ERP Financial Management |
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2019 | 2019 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | Reamaze Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Caraway implemented Reamaze Live Chat on its public website. Reamaze Live Chat was deployed as a Chatbots and Conversational AI application to deliver synchronous customer messaging and support for Caraway's e-commerce storefront, positioning Reamaze Live Chat as the company's core conversational layer for customer service.
The deployment centers on an embedded live chat widget with typical conversational capabilities, including canned responses, conversation history, and message routing to the support inbox used by the customer service team. Operational scope is limited to the website, supporting order inquiries, product questions, and returns, with governance organized at the team level through agent routing rules and standardized response templates to align chat handling with existing support workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Caraway implemented Google Workspace (Formerly Google G-Suite) to serve its Collaboration needs across the organization. The deployment follows a cloud hosted SaaS tenancy under the company domain, managed through the Google Admin console and provisioned for a roughly 20 person employee base, supporting core business functions such as product operations, customer service, and marketing.
Google Workspace (Formerly Google G-Suite) is configured to provide standard Collaboration capabilities including Gmail for business mail routing and website contact handling, Calendar for scheduling, Google Drive with shared drives for document storage, Docs and Sheets for collaborative authoring, and Meet for virtual meetings. Governance is managed via role based admin accounts and group based access controls in the Admin console, with user provisioning and mailbox configuration handled centrally to maintain consistent access and security policies across the small enterprise.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2022 | 2022 |
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Real-Time Transportation Visibility | SCM |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2025 | 2025 |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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PR and Media Communication | CRM |
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2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supplier Relationship Management | Procurement |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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