Prattville, 36066, AL,
United States
Cardinal Reality Group Technographics
Cardinal Reality Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cardinal Reality Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Cardinal Reality Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cardinal Reality Group has purchased the following applications: Swiftpage Act! for Marketing Automation, CRM in 2007, Weebly Hosting for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cardinal Reality Group is running and its propensity to invest more and deepen its relationship with Swiftpage , Weebly or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cardinal Reality Group revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cardinal Reality Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cardinal Reality Group Tech Stack and Enterprise Applications
Cardinal Reality Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Swiftpage | Legacy | Swiftpage Act! | Marketing Automation, CRM | CRM | n/a | 2007 | 2008 |
In 2007, Cardinal Realty Group implemented Swiftpage Act! to centralize contact management and client outreach for its St Louis brokerage. Cardinal Realty Group is a 50 employee construction and real estate firm in the United States, where relationship-driven sales and listings require a unified system to track people and opportunities.
The deployment focused on core Marketing Automation,CRM capabilities typical of the application class, including a centralized contact database, opportunity and property record tracking, email campaign and template management, activity and appointment scheduling, and basic segmentation for targeted client communications. Swiftpage Act! was configured to capture agent notes, client preferences, and transaction milestones to support repeatable referral workflows and agent follow up.
Operational ownership rested with brokerage agents and the firm owner, with processes established to convert a previously paper based Rolodex into structured CRM records and to standardize lead capture and client introduction workflows. Adoption was prioritized at firm founding by Hal, reflecting a people centric business model where connecting buyers and sellers is the primary revenue activity, and governance emphasized consistent data capture and routine outreach cadence using Swiftpage Act! under the Marketing Automation,CRM framework.
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Cardinal Reality Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Weebly | Legacy | Weebly Hosting | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
In 2015, Cardinal Realty Group implemented Weebly Hosting for its public website. Cardinal Realty Group uses Weebly Hosting as its Application Hosting and Computing Services platform to deliver the corporate site and online property information.
The deployment is a vendor managed SaaS hosting model leveraging Weebly Hosting capabilities including template driven site building, WYSIWYG content management, managed DNS and SSL provisioning, and hosted content delivery. Operational ownership is concentrated in marketing and corporate communications within the United States, with content governance organized around publisher workflows and role based access controls typical of hosted website platforms. The implementation centralizes website publishing and routine content updates on the Weebly Hosting platform.
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IT Decision Makers and Key Stakeholders at Cardinal Reality Group
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|---|---|---|---|---|---|---|
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Apps Being Evaluated by Cardinal Reality Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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