Carma Technographics
Carma Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Carma and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Carma employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Carma has purchased the following applications: Lever by Employ for Applicant Tracking System in 2022, FreeWheel Demandsuite for Agency Management in 2023, Zendesk Chat for Chatbots and Conversational AI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Carma is running and its propensity to invest more and deepen its relationship with Employ , FreeWheel, A Comcast Company , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Carma revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Carma intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Carma Tech Stack and Enterprise Applications
Carma HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Carma implemented Lever by Employ on its website. Carma implemented Lever by Employ, an Applicant Tracking System, to support recruiting and hiring across HR and talent acquisition in Australia.
The deployment uses a cloud-hosted SaaS configuration of Lever by Employ with career site embedding to capture applicants directly from Carma's public careers pages. Functional modules and capabilities evident in the implementation include requisition posting, candidate capture and resume parsing, configurable candidate pipelines, collaborative review and commenting for hiring managers, interview scheduling workflows, offer and candidate status management, and reporting dashboards aligned to recruiting operations. Operational coverage focuses on HR, recruiting, and hiring managers within Carma, with web-driven applicant flows routed to internal reviewers and centralized applicant recordkeeping. Governance is implemented through configurable workflows and permissioned access to align hiring stages with existing HR processes and to maintain auditability of candidate decisions.
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Carma ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Carma implemented FreeWheel Demandsuite on its public website, deploying the application as part of its Agency Management tooling. The deployment is web embedded, with FreeWheel Demandsuite handling on-site demand orchestration and programmatic ad delivery functions tied directly to Carma's digital storefront and audience touchpoints.
FreeWheel Demandsuite was configured to support campaign management, ad tag management, inventory control, and reporting workflows consistent with Agency Management practices. Operational ownership sits with Carma's digital marketing and commercial teams, and governance focuses on campaign lifecycle workflows, inventory allocation rules, and reporting cadence to align sales and marketing activities with on-site monetization.
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Carma AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Carma deployed Zendesk Chat on its public website. Carma uses Zendesk Chat as a Chatbots and Conversational AI application to enable real time messaging for customer support and online inquiry capture.
The implementation centers on the web chat widget, automated engagement triggers, canned responses and agent routing to support synchronous chat sessions and escalation to human agents. Zendesk Chat configuration was oriented toward conversational workflows and response templates, reflecting functionality typical of Chatbots and Conversational AI for small to mid sized operations.
Operational coverage is the company website as the primary customer touchpoint, with functionality supporting customer service and lead engagement workflows and staffing by Carma's customer facing teams. Governance and rollout emphasis included establishing chat response protocols, template management and escalation paths between chat and other support channels as part of the deployment.
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Carma Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2021 | 2021 |
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Carma Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2022 | 2022 |
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Carma eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2022 | 2022 |
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Carma CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Carma IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Carma
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Carma Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||