Carrefour Turkey
CarrefourSA Plaza, Block B Cevizli Mahallesi Tugay Yolu Caddesi No: 67 A Maltepe,
Istanbul, 34846,
Turkey
Istanbul, 34846,
Turkey
90 216 655 00 00
Retail
Carrefour Turkey Technographics
Carrefour Turkey Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Carrefour Turkey and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10174 Carrefour Turkey employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Carrefour Turkey has purchased the following applications: Microsoft 365 for Collaboration in 2015, SAP Commerce Cloud (ex Hybris) for eCommerce in 2017, SAP Emarsys for Customer Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Carrefour Turkey is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , Thinks Mobility or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Carrefour Turkey revenues, which have grown to $786.9 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Carrefour Turkey intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Carrefour Turkey Tech Stack and Enterprise Applications
Carrefour Turkey Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Carrefour Turkey implemented Microsoft 365 to provide Collaboration capabilities across its corporate environment. Carrefour Turkey adopted Microsoft 365 as the primary Collaboration platform to standardize communications, productivity, and document management across its Turkish operations.
The implementation centers on Microsoft 365 core services, including Exchange Online for email, SharePoint Online for intranet and document repositories, OneDrive for personal file storage, and Microsoft Teams for messaging and meetings. Configuration activities included tenant provisioning, mailbox and site configuration, Teams policy definition, and centralized administration of collaboration settings aligned to retail business workflows.
The company website source references Microsoft 365, indicating a public tenant footprint tied to corporate digital property. Operational coverage spans corporate and regional office users in Turkey and supports business functions such as IT, merchandising collaboration, store operations support, human resources coordination, and cross-functional project work.
Governance is structured around tenant-level administration, role based access control, and collaboration governance including document lifecycle and retention settings. Identity and access management is managed through Microsoft identity services to enforce user authentication and access policies, and rollout governance focused on phased onboarding, policy enforcement, and centralized administration for ongoing collaboration management.
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Carrefour Turkey eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017 Carrefour Turkey deployed SAP Commerce Cloud (ex Hybris) to power its public website. Carrefour Turkey SAP Commerce Cloud (ex Hybris) eCommerce implementation places the platform at the center of online sales and digital merchandising for the company, enabling a cloud hosted storefront and customer facing commerce services for Turkey.
The implementation concentrates on typical eCommerce functional modules, including product catalog management, shopping cart and checkout workflows, promotions and pricing engines, content management for storefront pages, site search and personalization, and order capture capabilities. The architecture follows a cloud commerce model that centralizes storefront control and merchandising workflows while enabling continuous updates to the public site and coordinated online marketing and sales operations.
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eCommerce | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Carrefour Turkey CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Emarsys | Customer Engagement | CRM | n/a | 2021 | 2021 |
In 2021, Carrefour Turkey implemented SAP Emarsys on their website for Customer Engagement. SAP Emarsys is deployed as the retailer's web-facing engagement platform to centralize digital customer interactions and to support marketing and e-commerce operations on the public storefront.
The implementation is configured to support campaign management, customer segmentation, email and lifecycle automation, and on-site personalization, aligning with typical SAP Emarsys capabilities in the Customer Engagement category. Configuration and campaign workflows are organized around behavioral triggers, timed lifecycle flows, and segment-driven content delivery to drive coordinated digital campaigns.
Deployment is embedded in the Carrefour Turkey website, capturing web events and session signals to power personalization layers and to trigger automated engagement flows. Operational coverage centers on digital marketing and e-commerce teams, who use SAP Emarsys to orchestrate customer-facing campaigns and site-level personalization.
Governance is focused on marketing operations and campaign workflow management, with role-based control over campaign execution and data use consistent with Customer Engagement practices. The overall architecture links Carrefour Turkey, SAP Emarsys, Customer Engagement and customer marketing workflows into a single web-centric engagement layer.
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Customer Experience | CRM |
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2015 | 2015 |
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Carrefour Turkey IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2005 | 2005 |
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IT Decision Makers and Key Stakeholders at Carrefour Turkey
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Carrefour Turkey Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Carrefour Turkey IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Carrefour Turkey digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Carrefour Turkey Technographics
Carrefour Turkey is a Retail organization based in Turkey,
with around 10174 employees and annual revenues of $786.9 million.
Carrefour Turkey operates a diverse technology stack with applications such as
Microsoft 365, SAP Commerce Cloud (ex Hybris) and SAP Emarsys,
covering areas like Collaboration, eCommerce and Customer Engagement.
Carrefour Turkey has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and SAP.
Carrefour Turkey recently adopted applications including
SAP Emarsys in 2021, SAP Commerce Cloud (ex Hybris) in 2017 and Thinks Mobility Ubimecs in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Carrefour Turkey’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Carrefour Turkey’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Carrefour Turkey technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.