carsales
449 Punt Road,
Richmond, 3121, VIC,
Australia
Richmond, 3121, VIC,
Australia
61 3 9093-8600
Professional Services
carsales Technographics
carsales Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by carsales and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1800 carsales employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that carsales has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2018, JobAdder ATS for Applicant Tracking System in 2014, FreeWheel Demandsuite for Agency Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems carsales is running and its propensity to invest more and deepen its relationship with Oracle , National Australia Bank , JobAdder or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing carsales revenues, which have grown to $538.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for carsales intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
carsales Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Microsoft Dynamics GP | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, carsales implemented Oracle NetSuite ERP, adopting the ERP Financial platform to centralize finance and billing operations. The deployment replaced Microsoft Dynamics GP and targeted multi-entity financial processes across domestic and international subsidiaries.
Oracle NetSuite ERP was configured for Advanced Revenue Management setup, billing process management and automated revenue workflows, with solution design and system configuration led by NetSuite administrators and functional analysts. The implementation included ARM configuration, subsidiary chart of accounts alignment and billing automation to support ongoing revenue recognition and invoicing processes.
Integrations were established with Salesforce, One Automate and microservices to enable CRM to finance data flows and billing orchestration, supporting end to end order to cash handoffs. Operational coverage focused on finance, revenue operations and billing across the corporate entity and onboarded subsidiaries, with the NetSuite environment serving as the centralized ERP Financial system.
Governance was structured around a small in house NetSuite team of Functional Analysts and NetSuite Developers who managed vendor relationships, training, subsystem onboarding and change control. Rollout sequencing emphasized subsidiary onboarding and incremental system enhancements, with ongoing vendor management and internal training built into the operational model.
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Expense Management | ERP Financial Management |
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2017 | 2017 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| JobAdder | Legacy | JobAdder ATS | Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014, carsales implemented JobAdder ATS as its Applicant Tracking System. carsales adopted JobAdder ATS as its recruiting platform to centralize candidate intake and standardize hiring workflows across its recruitment function.
The deployment reflects common Applicant Tracking System capabilities, including job requisition management, job posting and candidate sourcing, applicant tracking through configurable pipeline stages, resume parsing and interview scheduling, and offer workflow orchestration. The implementation emphasizes recruiter and hiring manager workflows, role based access controls, standardized requisition and approval processes, and centralized candidate records to support operational governance and consistent hiring practices.
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BackGround Screening | HCM |
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2020 | 2021 |
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Onboarding | HCM |
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2021 | 2021 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2021 |
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Talent Assessment | HCM |
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2020 | 2021 |
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Video Interviewing | HCM |
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2020 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024 carsales deployed FreeWheel Demandsuite on its website. The implementation positions FreeWheel Demandsuite as the Agency Management platform for carsales, instrumenting programmatic ad inventory, campaign orchestration, and monetization across carsales.com.au in Australia.
The deployment leverages standard Agency Management capabilities, including ad inventory management, campaign trafficking and scheduling, programmatic ad decisioning and yield controls, and consolidated reporting and analytics. FreeWheel Demandsuite was configured to support campaign lifecycles, creative assignments, pacing controls, and invoiceable campaign records consistent with advertising operations workflows.
Operationally the implementation is embedded in the carsales website advertising stack and impacts advertising operations, marketing, and commercial sales functions. Governance was centralized under a programmatic ad operations function with revised campaign governance and workflow handoffs for trafficking, creative quality assurance, and revenue reconciliation, with the website and its online ad inventory defined as the rollout boundary.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2011 | 2011 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2017 | 2017 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2017 | 2017 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Risk Management | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Digital Workspace | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at carsales
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by carsales Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from carsales IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the carsales digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD carsales Technographics
carsales is a Professional Services organization based in Australia,
with around 1800 employees and annual revenues of $538.0 million.
carsales operates a diverse technology stack with applications such as
Oracle NetSuite ERP, JobAdder ATS and FreeWheel Demandsuite,
covering areas like ERP Financial, Applicant Tracking System and Agency Management.
carsales has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, JobAdder and FreeWheel, A Comcast Company.
carsales recently adopted applications including
FreeWheel Demandsuite in 2024, Adform in 2023 and PubMatic in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of carsales’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates carsales’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete carsales technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.