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Cartera

One Cranberry Hill, Suite 203,
Lexington, 2421, MA,
United States

https://www.cartera.com/

1 781-541-6800

Communications

Cartera Technographics

Cartera Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Cartera and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 115 Cartera employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Cartera has purchased the following applications: KnowBe4 HRM+ for Learning and Development in 2023, Adobe WorkFront for Business Process Management in 2020, Perplexity for Generative AI Platforms in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Cartera is running and its propensity to invest more and deepen its relationship with KnowBe4 , Workday , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Cartera revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cartera intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Cartera Data, Technology Stack, and Enterprise Applications

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
KnowBe4	Legacy	KnowBe4 HRM+	Learning and Development	HCM	n/a	2023	2023
			Recruiting, Applicant Tracking System	HCM		2023	2023

ERP Services and Operations

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Adobe Systems	Legacy	Adobe WorkFront	Business Process Management	ERP Services and Operations	n/a	2020	2020

AI Development

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Perplexity	Legacy	Perplexity	Generative AI Platforms	AI Development	n/a	2024	2024

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Audio Video and Web Conferencing	Collaboration		2017	2017
			Collaboration	Collaboration		2016	2016
			Collaboration	Collaboration		2022	2022

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Web Content Management	Content Management		2016	2016

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Customer Loyalty	CRM		2010	2010
			Digital Advertising Platform	CRM		2011	2011
			Marketing Analytics	CRM		2011	2011
			Marketing Analytics	CRM		2011	2011
			Marketing Analytics, Sales Analytics, Customer Support	CRM		2021	2021
			Marketing Automation	CRM		2000	2000
			Marketing Automation	CRM		2014	2014
			Marketing Automation	CRM		2025	2025
			Sales Automation, CRM, Sales Engagement	CRM		2024	2024
			Tag Management	CRM		2014	2014
			Tag Management	CRM		2023	2023

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Performance Management	ITSM		2020	2020

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Apps Development	PaaS		2021	2021
			Apps Development	PaaS		2025	2025
			Transactional Email	PaaS		2015	2015

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Hosting and Computing Services	IaaS		2013	2013
			Application Hosting and Computing Services	IaaS		2012	2012
			Application Hosting and Computing Services	IaaS		2014	2014
			Application Hosting and Computing Services	IaaS		2020	2020
			Content Delivery Network	IaaS		2016	2016
			Content Delivery Network	IaaS		2021	2021
			Content Delivery Network	IaaS		2020	2020
			Content Delivery Network	IaaS		2017	2017
			Content Delivery Network	IaaS		2018	2018
			Content Delivery Network	IaaS		2014	2014
			Content Delivery Network	IaaS		2024	2024
			Domain Name System (DNS)	IaaS		2015	2015
			Domain Name System (DNS)	IaaS		2016	2016

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Security (AppSec)	CyberSecurity		2021	2021
			Identity and Access Management (IAM)	CyberSecurity		2021	2021
			Identity and Access Management (IAM)	CyberSecurity		2023	2023
			Secure Email Gateways (SEGs)	CyberSecurity		2011	2011
			Secure Sockets Layer (SSL)	CyberSecurity		2016	2016

IT Decision Makers and Key Stakeholders at Cartera

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Cartera Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Cartera Technographics

Cartera is a Communications organization based in United States, with around 115 employees and annual revenues of $35.0 million.

Cartera operates a diverse technology stack with applications such as KnowBe4 HRM+, Adobe WorkFront and Perplexity, covering areas like Learning and Development, Business Process Management and Generative AI Platforms.

Cartera has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as KnowBe4, Adobe Systems and Perplexity.

Cartera recently adopted applications including Salesforce Marketing Cloud in 2025, JavaScript in 2025 and Perplexity in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Cartera’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Cartera’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Cartera technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.