Castlery Pte Ltd
19 Keppel Rd, #02-06 Jit Poh Building,
Singapore, 89058,
Singapore
Singapore, 89058,
Singapore
6531381999
Retail
Castlery Pte Ltd Technographics
Castlery Pte Ltd Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Castlery Pte Ltd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Castlery Pte Ltd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Castlery Pte Ltd has purchased the following applications: Xero for ERP Financial in 2015, Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Castlery Pte Ltd is running and its propensity to invest more and deepen its relationship with Xero , Odoo , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Castlery Pte Ltd revenues, which have grown to $17.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Castlery Pte Ltd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Castlery Pte Ltd Tech Stack and Enterprise Applications
Castlery Pte Ltd ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xero | Legacy | Xero | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 Castlery Pte Ltd implemented Xero as its bookkeeping platform under the ERP Financial category. Xero was adopted to centralize core accounting functions for the Singapore retail business and to support the companys finance and bookkeeping workflows.
The deployment focused on core modules typical of bookkeeping software including the general ledger, accounts payable, accounts receivable, invoicing, bank reconciliation, and financial reporting, configured to handle retail sales and supplier billing. Operational ownership rested with the finance and bookkeeping teams in Singapore, who used Xero to standardize month end processes, supplier payment workflows, and operational financial statement preparation, with a cloud first SaaS architecture providing centralized access for accounting staff.
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ERP Financial | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2019 | 2019 |
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Castlery Pte Ltd AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshdesk Messaging (Formerly Freshchat) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Castlery Pte Ltd deployed Freshdesk Messaging (Formerly Freshchat) on its website to provide real time customer engagement. The implementation leverages Chatbots and Conversational AI capabilities to embed a web chat widget and conversational workflows directly into the ecommerce storefront.
Configuration focused on the Freshdesk Messaging web widget, rule based bots and guided message flows, and agent facing features such as a shared inbox, canned responses, and conversation tagging. The setup emphasized conversational routing and lead capture, using chat automation to surface customer context and product interest for support and pre sales handling.
Operational scope covered website channel support for customer support and sales functions, with administration assigned to ecommerce support teams and customer experience owners. Governance included defining agent roles, conversation assignment policies, and standardized message templates to maintain consistent engagement across web customer interactions.
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Castlery Pte Ltd Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Castlery Pte Ltd implemented Microsoft 365 to standardize Collaboration across its Singapore headquarters and distributed corporate teams. The deployment was targeted at a company size of roughly 150 employees and positioned Microsoft 365 as the primary collaboration platform for email, document sharing, and team communication.
The implementation of Microsoft 365 included core Collaboration capabilities such as Exchange Online for corporate mail and calendaring, SharePoint Online for intranet and document management, OneDrive for user file storage and sync, Microsoft Teams for real time messaging and meetings, and the Office productivity suite for co authoring. Configuration work focused on tenant level settings, mailbox and site provisioning, shared document libraries, and collaboration policies consistent with cloud based Microsoft 365 patterns.
Operational coverage extended across merchandising, customer service, operations, and marketing functions within Castlery, with Azure Active Directory used for centralized identity and account provisioning and single sign on for corporate accounts. Public site inspection shows the company references Microsoft 365 assets on its website, indicating alignment between external web presence and the corporate tenant.
Governance centered on a centralized tenant administration model with role based administrative assignments, user lifecycle procedures for onboarding and deprovisioning, and document sharing controls implemented through SharePoint and OneDrive settings. The implementation narrative positions Microsoft 365 as the foundational Collaboration platform for business communication, document collaboration, and identity management at Castlery Pte Ltd.
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Castlery Pte Ltd SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Advanced Planning and Scheduling | SCM |
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2023 | 2024 |
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Castlery Pte Ltd CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM, Sales Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Castlery Pte Ltd ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Castlery Pte Ltd PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Castlery Pte Ltd IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Castlery Pte Ltd
| First Name | Last Name | Title | Function | Department | Phone | |
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Co-Founder and CTO | CXO | Finance | |
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Co-Founder and CEO | CXO | Finance | |
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Finance Manager | Manager | Finance | |
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Senior Accounting Executive | Manager | Finance | |
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COO | CXO | Finance | |
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Apps Being Evaluated by Castlery Pte Ltd Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Castlery Pte Ltd IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Castlery Pte Ltd digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Castlery Pte Ltd Technographics
Castlery Pte Ltd is a Retail organization based in Singapore,
with around 150 employees and annual revenues of $17.0 million.
Castlery Pte Ltd operates a diverse technology stack with applications such as
Xero, Freshdesk Messaging (Formerly Freshchat) and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Castlery Pte Ltd has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Xero, Freshworks and Microsoft.
Castlery Pte Ltd recently adopted applications including
Kinaxis Enterprise Scheduling in 2023, Odoo Open Source ERP in 2021 and Twilio Sendgrid in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Castlery Pte Ltd’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Castlery Pte Ltd’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Castlery Pte Ltd technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.