CB2
15059 N Scottsdale Road,
Scottsdale, 85254, AZ,
United States
Scottsdale, 85254, AZ,
United States
1 480-681-0230
Retail
CB2 Technographics
CB2 Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CB2 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7500 CB2 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CB2 has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Adobe Dynamic Media Classic (ex Adobe Scene7) for Content Management in 2016, Bazaarvoice for Personalization and Product Recommendations in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CB2 is running and its propensity to invest more and deepen its relationship with Google , MemberSuite , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CB2 revenues, which have grown to $1.60 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CB2 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CB2 Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, CB2 implemented Google Workspace (Formerly Google G-Suite) to centralize corporate collaboration and communication across its retail organization. CB2 uses Google Workspace (Formerly Google G-Suite) on their website and within corporate IT operations as a core Collaboration platform supporting productivity and information sharing.
The deployment emphasizes standard Google Workspace modules, including Gmail for enterprise email, Google Calendar, Google Drive for file storage, Docs and Sheets for collaborative authoring, and Google Meet for virtual meetings. Configuration work focused on administrative controls through the Google Workspace admin console, user provisioning, and shared drive structures to align with merchandising, marketing, and corporate finance workflows.
Operational integration extends to website-facing functions through the use of Google Workspace identities for email and administrative accounts, while internal adoption covers IT, marketing, merchandising, customer service, and HR business functions. The implementation architecture reflects a cloud-first, multi-tenant SaaS model typical of Collaboration platforms, with centralized account management and role-based access controls to manage employee collaboration across retail sites.
Governance has been implemented through administrative policy configuration, organizational unit mapping, and scoped sharing controls to enforce data access and compliance across departments. Training and staged provisioning were used to onboard groups and establish ongoing administration and support workflows within CB2’s corporate IT organization.
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Event Management | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Dynamic Media Classic (ex Adobe Scene7) | Content Management | Content Management | n/a | 2016 | 2016 |
In 2016, CB2 deployed Adobe Dynamic Media Classic (ex Adobe Scene7) on cb2.com to manage and deliver rich media for its e-commerce site. Adobe Dynamic Media Classic is implemented as part of the Content Management stack, providing centralized control of product imagery, on the fly image renditions, zoom and dynamic media presentations used across product detail and category pages.
The implementation emphasized server side image processing, responsive image variants and template driven media presets to support merchandising and marketing workflows across the site. Operational scope covered web content, digital merchandising and marketing teams who use Adobe Dynamic Media Classic asset and rendition capabilities to publish product photography and campaign imagery, and governance was enforced through content publishing workflows and page templates to ensure consistent media rendering across desktop and mobile.
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Content Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bazaarvoice | Legacy | Bazaarvoice | Personalization and Product Recommendations | eCommerce | n/a | 2018 | 2018 |
In 2018, CB2 implemented Bazaarvoice on its website to strengthen product discovery and social proof. The deployment targeted Personalization and Product Recommendations to surface ratings, reviews, and tailored product suggestions within the e-commerce experience.
Bazaarvoice was delivered through client-side widgets and API integrations to embed product-level recommendation components on product detail pages, category pages, and search result listings. Configuration work centered on recommendation logic, relevance tuning, content display controls, and the capture of behavioral signals to feed personalization rules. The implementation emphasized front-end widget integration, catalog alignment, and administrative controls for content presentation.
Operational coverage focused on the CB2 e-commerce organization in the United States, affecting merchandising, marketing, and customer experience teams. Governance included moderation and publishing workflows for user reviews, catalog mapping processes to ensure SKU accuracy for recommendations, and role-based administration for recommendation and display rules. Integration points were primarily the CB2 web storefront front-end and product catalog feeds to synchronize product metadata with Bazaarvoice personalization and product recommendations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Analytics | CRM |
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2020 | 2020 |
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Customer Data Platform | CRM |
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2017 | 2017 |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Engagement | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at CB2
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by CB2 Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD CB2 Technographics
CB2 is a Retail organization based in United States,
with around 7500 employees and annual revenues of $1.60 billion.
CB2 operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Adobe Dynamic Media Classic (ex Adobe Scene7) and Bazaarvoice,
covering areas like Collaboration, Content Management and Personalization and Product Recommendations.
CB2 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Adobe Systems and Bazaarvoice.
CB2 recently adopted applications including
Bambuser Video Commerce in 2023, DocuSign eSignature in 2022 and RudderStack in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CB2’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CB2’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CB2 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.