Rio Verde, 75909-040,
Brazil
Central Agro Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Central Agro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 210 Central Agro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Central Agro has purchased the following applications: Thonus CRM Agro for CRM in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Central Agro is running and its propensity to invest more and deepen its relationship with Thonus or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Central Agro revenues, which have grown to $74.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Central Agro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Thonus | Legacy | Thonus CRM Agro | CRM | CRM | n/a | 2023 | 2023 |
In 2023 Central Agro implemented Thonus CRM Agro, a CRM application to manage its external sales organization. The deployment uses a Thonus-based mobile and web CRM branded as Central Agro to map customers and monitor field activity across multiple Brazilian states.
Thonus CRM Agro is configured primarily as a CRM for external and field sales, with inferred modules for offline visit capture, route planning and commission reporting, consistent with Thonus product capabilities. The implementation emphasizes mobile-first client functionality with offline data capture and synchronization to a central system, customer mapping for territory management and visit-level activity records for sales operations and supervisors.
Operational scope covers external sales teams operating in multiple Brazilian states and focuses on sales, customer mapping and field activity monitoring. Governance is organized around centralized configuration for the branded Central Agro app and distributed field user provisioning and mobile synchronization workflows, supporting routine visit reporting and commission processing within the sales function.
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