Tres de Maio, 98910-000,
Brazil
Central Agronegocios Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Central Agronegocios and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Central Agronegocios employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Central Agronegocios has purchased the following applications: Thonus CRM Agro for CRM in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Central Agronegocios is running and its propensity to invest more and deepen its relationship with Thonus or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Central Agronegocios revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Central Agronegocios intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Thonus | Legacy | Thonus CRM Agro | CRM | CRM | n/a | 2024 | 2024 |
In 2024, Central Agronegocios implemented Thonus CRM Agro, a white label mobile and web CRM tailored for veterinary distribution. The initiative targeted field sales and sales operations and enabled mobile access for consult client histories, register visits and place orders even when offline.
Thonus CRM Agro was configured to emphasize orders, visits and field CRM capabilities, consistent with the vendor app listing and product descriptions. The deployment follows an offline-first mobile architecture with local data capture and asynchronous synchronization to the web component, allowing order capture during site visits and subsequent reconciliation when connectivity is available.
Operational coverage focuses on Central Agronegocios sales and field teams across Brazil, with the web interface providing consolidated visibility for managers and the mobile app supporting day-to-day field execution. Governance and process work centered on embedding visit registration and order workflows into standard sales routines, and the implementation improved field visibility and order capture as described in the source material.
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