Central Retail Corporation
22 Soi Somkid Ploenchit Road Lumpini, Pathumwan,
Bangkok, 10330,
Thailand
Bangkok, 10330,
Thailand
66 2 650 3600
Retail
Central Retail Corporation Technographics
Central Retail Corporation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Central Retail Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 61334 Central Retail Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Central Retail Corporation has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2019, Oracle Siebel for CRM in 2017, Amazon EC2 for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Central Retail Corporation is running and its propensity to invest more and deepen its relationship with Oracle , Salesforce , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Central Retail Corporation revenues, which have grown to $6.11 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Central Retail Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Central Retail Corporation Tech Stack and Enterprise Applications
Central Retail Corporation ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019 Central Retail Corporation implemented Oracle Cloud ERP to establish an enterprise finance backbone within its Central Technology Office in Bangrak, aligning the rollout with the ERP Financial category. The implementation was scoped to support core financial lifecycles and included operational focus on order to cash O2C, procure to pay P2P, and record to report R2R workflows.
Oracle Cloud ERP was configured with functional emphasis on Oracle Fusion financial modules, including Accounts Payable AP, Accounts Receivable AR, Fixed Assets FA, General Ledger GL, and Cash Management CM. Configuration and programmatic work covered business process implementation in these modules, development of reports and programs for Oracle Fusion, and activities to apply and test new application versions and patches.
Operational support and integrations included ARCS application support and a defined escalation model where second and third level support teams created Service Requests and coordinated resolution with third party providers such as Oracle Support and Oracle Consulting. The role profile and job scope indicate practical interoperability requirements with Oracle EBS 11i and 12 as part of staff proficiency, and routine coordination with external vendors for incident resolution and software updates.
Governance centered on ITSM style incident and change workflows, with responsibilities to keep end users informed of issue status, track support issues to produce targeted instructional material, and perform impact assessments for patching and version upgrades. The implementation narrative highlights a sustained support and configuration posture for finance, accounting, procurement, and operational reporting without asserting quantitative outcomes.
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Central Retail Corporation CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Siebel | CRM | CRM | n/a | 2017 | 2017 |
In 2017, Central Retail Corporation implemented Oracle Siebel as its CRM to deliver loyalty and marketing management using Siebel8.2.2 modules, with a stated goal of improving customer service, improving operational efficiency, and reducing maintenance cost. The program targeted a global customer loyalty capability for an estimated 8 million customers across Central Retail brands in Asia, and the implementation scope explicitly covered Siebel Loyalty and marketing management modules.
The implementation emphasized Siebel Loyalty functional configuration, including complex loyalty promotions configured with custom actions, promotion attributes, and program level attributes to meet business rules. Work included configuring Business Components, Links, Joins, pick applets, pick lists, drilldowns, and multiple object types within the Business Object Layer such as Business Object and SVF. The team performed proof of concepts to validate requirement feasibility in Siebel, extended table schemas by adding columns, and used backend tools such as TOAD for bulk data analysis, retrieval, and updates.
Integration architecture relied on Siebel workflows and External Business Components and Virtual Business Components to query existing Siebel entities and post results to other systems, establishing data exchange touchpoints for loyalty and marketing processes. Server side automation included workflow orchestration to surface loyalty computation results and to trigger outbound data flows, while user properties and configured applets supported front-end campaign and loyalty management operations.
Governance and delivery artifacts were documented through user story based requirement analysis, functional design documents, high level design documents, and conceptual mock-ups. The project included training for team members on Siebel Loyalty modules and customer-facing sessions to explain Siebel loyalty functionality, embedding process changes into rollout planning and operational handover.
The initiative framed Oracle Siebel as the CRM backbone for loyalty and marketing management with explicit objectives to support better customer service, improve operational efficiency, and reduce maintenance cost for an expandable solution. The narrative centers on configuration of Siebel Loyalty capabilities, integration via External and Virtual Business Components, and program governance through design documentation and training.
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Central Retail Corporation IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Central Retail Corporation deployed Amazon EC2 to host its public website. The implementation is classified under Application Hosting and Computing Services, with Amazon EC2 instances providing the core compute layer for web and application tiers that support the company digital storefront.
Deployment architecture centers on provisioning Amazon EC2 virtual server instances configured with OS images and instance lifecycle controls typical for application hosting, supporting web server processes and application runtime components. Operational ownership aligns with Central Retail Corporation IT infrastructure and web operations teams for instance provisioning, patch management, and capacity planning, reflecting standard compute instance management patterns within the Application Hosting and Computing Services category.
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Central Retail Corporation
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Financial Officer | CXO | Finance | |
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Head of Finance and Accounting | Director | Finance | |
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Head of Finance Project Manager | Director | Finance | |
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Group Chief Digital Officer | CXO | IT | |
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Chief Financial Officer | CXO | Finance | |
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Chief People Officer | CXO | HR | |
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Head of Digital Strategic Planning | Director | IT | |
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Apps Being Evaluated by Central Retail Corporation Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Central Retail Corporation IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Central Retail Corporation digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Central Retail Corporation Technographics
Central Retail Corporation is a Retail organization based in Thailand,
with around 61334 employees and annual revenues of $6.11 billion.
Central Retail Corporation operates a diverse technology stack with applications such as
Oracle Cloud ERP, Oracle Siebel and Amazon EC2,
covering areas like ERP Financial, CRM and Application Hosting and Computing Services.
Central Retail Corporation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Amazon Web Services (AWS).
Central Retail Corporation recently adopted applications including
Salesforce Sales Cloud in 2022, Amazon EC2 in 2021 and Amazon CloudFront in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Central Retail Corporation’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Central Retail Corporation’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Central Retail Corporation technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.