Bangkok, 10330,
Thailand
Central Trading Co., Ltd Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Central Trading Co., Ltd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 480 Central Trading Co., Ltd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Central Trading Co., Ltd has purchased the following applications: Microsoft 365 for Collaboration in 2016, aCommerce for eCommerce in 2017, Salesforce Marketing Cloud for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Central Trading Co., Ltd is running and its propensity to invest more and deepen its relationship with Microsoft , aCommerce , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Central Trading Co., Ltd revenues, which have grown to $115.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Central Trading Co., Ltd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| aCommerce | Legacy | aCommerce | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017 Central Trading Co., Ltd engaged aCommerce to deliver eCommerce capabilities for its retail websites. aCommerce supported Theoutlet24.com with online marketing, ongoing site updates and targeted traffic acquisition, and the engagement expanded to support the launch of Matter.co.th. Central Trading Co., Ltd aCommerce eCommerce addressed business functions including digital marketing, merchandising and site operations.
Operationally the engagement was run as a managed services partnership, with aCommerce executing iterative online marketing initiatives, content and campaign updates, and quality traffic generation as reported by the customer. Implementation emphasized continuous site updates and marketing initiatives to reach the right target audiences, with close collaboration between aCommerce and Central Trading’s marketing and eCommerce teams in Thailand.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2021 | 2021 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
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|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
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