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● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

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● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

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● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

Central Trading Co., Ltd
Location
The Offices at Central World 11 - 12 Floor, 999/9 Rama 1 Road, Patumwan,
Bangkok, 10330,
Thailand
Website
https://www.cmg.co.th/
Phone
66 2 229 7000
Artw industry
Retail
Employee
Revenue

Central Trading Co., Ltd Technographics

Central Trading Co., Ltd Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Central Trading Co., Ltd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 480 Central Trading Co., Ltd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Central Trading Co., Ltd has purchased the following applications: Microsoft 365 for Collaboration in 2016, aCommerce for eCommerce in 2017, Salesforce Marketing Cloud for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Central Trading Co., Ltd is running and its propensity to invest more and deepen its relationship with Microsoft , aCommerce , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Central Trading Co., Ltd revenues, which have grown to $115.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Central Trading Co., Ltd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Central Trading Co., Ltd Tech Stack and Enterprise Applications

Central Trading Co., Ltd Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2016 2016
In 2016, Central Trading Co., Ltd implemented Microsoft 365 to deliver Collaboration capabilities across its Thailand operations. The cloud hosted Microsoft 365 rollout provided core collaboration services to roughly 480 employees, aiming to unify communications between retail store support and corporate functions. The Microsoft 365 deployment included Collaboration modules typical of the suite, such as Exchange Online for enterprise email, SharePoint Online for intranet and document management, OneDrive for user file synchronization, Microsoft Teams for real time messaging and meetings, and the Office productivity apps for content creation. Configuration emphasized shared libraries, team workspaces, and document co authoring to support merchandising workflows, store operations coordination, and corporate administrative processes. Central Trading Co., Ltd is using Microsoft 365 on their website, indicating integration points between the cloud collaboration environment and public facing digital assets. Operational coverage focused on internal communications, content artifacts surfaced externally, and employee file access patterns tied to the corporate site. Governance aligned to cloud identity and access management with role based access controls and centralized user provisioning as part of the Collaboration deployment. The implementation standardized collaboration tooling across business functions, centralizing email, document storage, and synchronous communication platforms through Microsoft 365.
Central Trading Co., Ltd eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
aCommerce Legacy aCommerce eCommerce eCommerce n/a 2017 2017
In 2017 Central Trading Co., Ltd engaged aCommerce to deliver eCommerce capabilities for its retail websites. aCommerce supported Theoutlet24.com with online marketing, ongoing site updates and targeted traffic acquisition, and the engagement expanded to support the launch of Matter.co.th. Central Trading Co., Ltd aCommerce eCommerce addressed business functions including digital marketing, merchandising and site operations. Operationally the engagement was run as a managed services partnership, with aCommerce executing iterative online marketing initiatives, content and campaign updates, and quality traffic generation as reported by the customer. Implementation emphasized continuous site updates and marketing initiatives to reach the right target audiences, with close collaboration between aCommerce and Central Trading’s marketing and eCommerce teams in Thailand.
Central Trading Co., Ltd CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Salesforce Legacy Salesforce Marketing Cloud Marketing Automation CRM n/a 2021 2021
In 2021, Central Trading Co., Ltd implemented Salesforce Marketing Cloud to support website-driven marketing and customer engagement. The deployment uses Salesforce Marketing Cloud as the core Marketing Automation platform to orchestrate digital campaigns and manage consented customer communications for retail operations in Thailand. The implementation focuses on standard Marketing Automation capabilities, including email campaign orchestration, journey orchestration, web behavior triggers, and customer data management. Configuration work centered on email templates and journey logic, data extension modeling for customer segments, and web tracking instrumentation to feed behavioral events into campaign workflows. Salesforce Marketing Cloud is integrated directly with the company website to capture on-site behavior and trigger personalized journeys, supporting digital marketing and e-commerce teams. Governance and operational controls were established for campaign approvals, role-based access to marketing assets, and consent management to align online capture with campaign execution.
Central Trading Co., Ltd IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at Central Trading Co., Ltd

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Central Trading Co., Ltd Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Central Trading Co., Ltd IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Central Trading Co., Ltd digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Central Trading Co., Ltd Technographics
Central Trading Co., Ltd is a Retail organization based in Thailand, with around 480 employees and annual revenues of $115.0 million.
Central Trading Co., Ltd operates a diverse technology stack with applications such as Microsoft 365, aCommerce and Salesforce Marketing Cloud, covering areas like Collaboration, eCommerce and Marketing Automation.
Central Trading Co., Ltd has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, aCommerce and Salesforce.
Central Trading Co., Ltd recently adopted applications including Salesforce Marketing Cloud in 2021, Cloudflare CDN in 2020 and aCommerce in 2017, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Central Trading Co., Ltd’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Central Trading Co., Ltd’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Central Trading Co., Ltd technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.