Certent
4683 Chabot Dr. Suite 260,
Pleasanton, 94588, CA,
United States
Pleasanton, 94588, CA,
United States
1 866-336-3274
Media
Certent Technographics
Certent Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Certent and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Certent employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Certent has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Hubspot Live Chat for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Certent is running and its propensity to invest more and deepen its relationship with Oracle , HubSpot , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Certent revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Certent intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Certent Tech Stack and Enterprise Applications
Certent ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Certent implemented Oracle NetSuite ERP as its core ERP Financial system to consolidate its finance and accounting platform. The deployment was scoped to support Certent's corporate finance, accounting, billing and revenue administration functions for its United States operations, sized for an organization of approximately 150 employees.
The Oracle NetSuite ERP rollout focused on core financial management modules, including general ledger, accounts payable, accounts receivable, billing and invoicing, cash management, revenue recognition and financial reporting. Configuration work emphasized a streamlined chart of accounts, period close workflows, tax calculation rules and automated invoicing schedules to align operational accounting with period reporting.
Integration patterns aligned with standard ERP Financial practices, connecting Oracle NetSuite ERP to bank feeds, payroll systems, CRM and procurement systems through API and batch interfaces to support order to cash and procure to pay flows. Operational coverage centered on finance, revenue operations and accounts teams, with transaction flows consolidated into the NetSuite ledger for centralized reconciliation and reporting.
Governance and process changes accompanied the implementation, including centralized finance ownership, role based access controls, approval workflows for payables and receivables, and standardized month end close and reconciliation procedures. The program used a phased module rollout and configuration driven controls to reduce process variance and institutionalize new finance workflows.
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Certent AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Certent implemented Hubspot Live Chat on their website. The Hubspot Live Chat deployment serves as Certent's primary Chatbots and Conversational AI instance for website-based customer engagement and lead capture. The implementation is delivered as an embedded website chat widget tied to Hubspot conversation handling, providing a centralized chat inbox for marketing and customer facing teams.
Configuration emphasizes conversational workflows, including automated greetings, canned responses, contact capture forms, and bot to agent handoff to enable live support and sales qualification. Operational coverage targets the public website and supports Marketing, Sales, and Support functions through a shared conversational workflow. Governance centered on routing rules and inbox ownership to standardize response handling and assign operational responsibility for chat interactions.
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Certent Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Certent implemented Microsoft 365 as its primary Collaboration platform. Microsoft 365 is deployed as a cloud-hosted Microsoft tenant and is referenced on Certent's public website, indicating integrated use for corporate collaboration and external content workflows. The Microsoft 365 deployment maps to the Collaboration category by providing cloud email, document collaboration, and productivity applications across the organization.
The implementation covers the companywide user base of approximately 150 employees and supports business functions including marketing, sales, product, and finance through shared mailboxes, cloud file storage, and collaborative document workflows. Governance has been organized around tenant-level administration and user provisioning to control access and content publishing linked to the website, and the configuration emphasizes cloud-first collaboration capabilities native to Microsoft 365 for centralized account and document management.
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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Certent CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Certent ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Certent TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Certent IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Certent CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Certent
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Executive Officer | CXO | Finance | |
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VP and Controller | VP | Finance | |
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Senior Vice President of Sales | VP | Sales | |
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Apps Being Evaluated by Certent Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Certent IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Certent digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Certent Technographics
Certent is a Media organization based in United States,
with around 150 employees and annual revenues of $20.0 million.
Certent operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Hubspot Live Chat and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Certent has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, HubSpot and Microsoft.
Certent recently adopted applications including
Chili Piper ChiliCal in 2021, Hubspot Marketing Automation in 2021 and DigitalOcean Droplets in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Certent’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Certent’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Certent technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.