Accrington, BB5 5TU,
United Kingdom
Chairs Technographics
Chairs Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Chairs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 198 Chairs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Chairs has purchased the following applications: Microsoft 365 for Collaboration in 2018, Ecomsilver for Content Management in 2021, Microsoft Clarity for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Chairs is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Ecomsilver or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Chairs revenues, which have grown to $79.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Chairs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Chairs Tech Stack and Enterprise Applications
Chairs Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Chairs implemented Microsoft 365 for Collaboration. The implementation is observable on the company website where Microsoft 365 artifacts appear in the page source, confirming Microsoft 365 services are employed alongside their public web assets at the UK distribution firm with 198 employees and revenue 79692629.
Microsoft 365 is configured to deliver core Collaboration capabilities including Exchange Online email, Microsoft Teams for real time collaboration, SharePoint for document libraries and intranet content, OneDrive for file synchronization, and Azure Active Directory for identity and access management. The deployment follows a cloud hosted tenant model administered through the Microsoft 365 admin center to manage user provisioning, access policies, and service configuration across internal departments, positioning Microsoft 365 as the primary collaboration and document management platform for Chairs.
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Collaboration | Collaboration |
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2022 | 2022 |
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Chairs Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ecomsilver | Legacy | Ecomsilver | Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Chairs deployed Ecomsilver as its Content Management platform to manage the public-facing website at coachhouse.com. The implementation focuses on Ecomsilver-driven content publishing and site management to support product pages, landing page composition, and editorial content across the company website.
Ecomsilver Content Management is configured to provide content authoring, template-driven page composition, media asset handling, and editorial workflow controls that align marketing, merchandising, and web operations. Role-based publishing permissions and staged approval workflows were implemented to govern content changes and to operationalize the content lifecycle, centralizing content governance for customer-facing web experiences.
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Chairs CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Chairs implemented Microsoft Clarity for Marketing Analytics on its website coachhouse.com. The deployment consisted of embedding the Microsoft Clarity tracking script across public storefront and content pages to capture user behavior at the page level, enabling session recordings and aggregated interaction telemetry.
Configuration emphasized standard Microsoft Clarity capabilities including session replay, heatmaps, click maps and scroll maps, with dashboarding to surface common paths, engagement zones and rage clicks. Operational ownership is with marketing and digital product teams who use Microsoft Clarity to inform site content, navigation and checkout flows, and configuration was aligned to anonymized interaction collection and standard web privacy signals. The implementation positions Microsoft Clarity as Chairs Microsoft Clarity Marketing Analytics solution for qualitative site analysis and user behavior insight.
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Chairs IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Chairs
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Chairs Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||