Kings Langley, WD4 8LZ,
United Kingdom
Channel Tools Technographics
Channel Tools Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Channel Tools and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Channel Tools employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Channel Tools has purchased the following applications: LeadMaster Thryv CRM for CRM in 2019, Fastly for Content Delivery Network in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Channel Tools is running and its propensity to invest more and deepen its relationship with LeadMaster , Fastly or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Channel Tools revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Channel Tools intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Channel Tools Tech Stack and Enterprise Applications
Channel Tools CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LeadMaster | Legacy | LeadMaster Thryv CRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019, Channel Tools implemented LeadMaster Thryv CRM to improve lead allocation, campaign tracking and sales and marketing automation for its channel services business in the United Kingdom, deploying the solution as its primary CRM. The engagement centered on CRM process areas and marketing process areas, orienting the small professional services firm around centralized lead management and campaign analytics to support sales and marketing teams.
LeadMaster Thryv CRM was configured to enforce lead allocation rules and to instrument campaign tracking and automated follow up sequences, using CRM workflows to route opportunities and trigger marketing communications. Configuration work focused on lead routing logic, campaign performance tracking, and sales and marketing automation capabilities to ensure faster response to inbound channel leads and tighter campaign-to-outcome visibility.
Governance changes accompanied the rollout, with sales and marketing processes restructured to use the CRM as the single source for lead assignment and campaign reporting. The implementation delivered faster lead follow up and better ROI visibility as reported by the customer, reinforcing the connection between operational CRM controls and marketing measurement.
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Channel Tools IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fastly | Legacy | Fastly | Content Delivery Network | IaaS | n/a | 2021 | 2021 |
In 2021, Channel Tools implemented Fastly as its Content Delivery Network for the corporate website channel-tools.co.uk. Fastly is configured to provide edge caching, TLS termination, accelerated HTTP delivery, and cache control for static assets and public site pages, with the Fastly service handling HTTP request routing at the edge.
The deployment is scoped to the customer-facing website and focuses on caching policies, origin shielding, header management, and edge configuration to manage content delivery and reduce origin load. Operational coverage is limited to web delivery and site content functions, with cache rules and edge configuration forming the primary governance points for rollout and site updates.
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IT Decision Makers and Key Stakeholders at Channel Tools
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|---|---|---|---|---|---|---|
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Apps Being Evaluated by Channel Tools Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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