Dorset, BH12 4ND,
United Kingdom
Charles Trent Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Charles Trent and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Charles Trent employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Charles Trent has purchased the following applications: Click4Assistance for Chatbots and Conversational AI in 2017, Microsoft 365 for Collaboration in 2018, Adobe Commerce (ex Magento) for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Charles Trent is running and its propensity to invest more and deepen its relationship with Click4Assistance , Microsoft , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Charles Trent revenues, which have grown to $54.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Charles Trent intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Click4Assistance | Legacy | Click4Assistance | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Charles Trent implemented Click4Assistance on its public website to manage inbound customer interactions. Click4Assistance is deployed as a Chatbots and Conversational AI solution supporting web-based customer service and lead capture for the United Kingdom automotive retailer.
The Click4Assistance deployment centers on an embedded web chat widget, configured with scripted responses and proactive chat triggers to engage visitors on product and support pages. Functional capabilities in use include live agent handover, conversation logging and transcript storage, session-based form capture for contact details, and canned response libraries to standardize front-line interactions. Click4Assistance is configured to route sessions to the retailer's customer service agents and to persist chat records for operational review.
Operational scope is focused on the corporate website channel and customer service workflows, impacting sales inquiries and aftersales support. Governance includes defined chat scripts, scheduled agent coverage windows, and transcript retention for case follow up, aligned to the company's small enterprise support model. The narrative reflects a site-embedded Chatbots and Conversational AI implementation by Charles Trent using Click4Assistance.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2017 | 2017 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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