Cision
300 S Riverside Plaza, Suite 300,
Chicago, 60606, IL,
United States
Chicago, 60606, IL,
United States
1 866-639-5087
Professional Services
Cision Technographics
Cision Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cision and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4800 Cision employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cision has purchased the following applications: Basware AP Automation for AP Automation in 2017, Culture Amp for Employee Experience in 2022, Drift AI Chatbot for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cision is running and its propensity to invest more and deepen its relationship with BasWare , Quadient , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cision revenues, which have grown to $1.11 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cision intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cision Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BasWare | Legacy | Basware AP Automation | AP Automation | ERP Financial Management | n/a | 2017 | 2017 |
In 2017, Cision implemented Basware AP Automation to centralize accounts payable processing across its US operations. The Basware AP Automation deployment supported project-based invoice capture and approval workflows used by Accounts Payable staff in Beltsville, MD, consolidating invoice entry, vendor setup, and electronic record conversion.
Operational use included day-to-day invoice entry of roughly 50 invoices per user daily into Basware, approval and invoice coding within Basware, and transferring approved invoices to NetSuite for payment processing, indicating an explicit integration between Basware and NetSuite for payment orchestration. Functional modules reflected in practice included invoice capture, approval routing, supplier master data management with W-9 collection and executive approvals, and electronic records management for AMEX, ACH and direct debit transactions.
Process governance centered on structured vendor onboarding and approval workflows, reconciliation routines for stale checks and payments over 90 days, and cross-function collaboration with Accounts Receivable to resolve payment receipt issues, tying AP operations to collections and treasury functions. The implementation emphasized workflow orchestration and supplier data controls within the AP Automation category, with operational coverage anchored in the Accounts Payable function at Cision US.
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AR Automation | ERP Financial Management |
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2018 | 2018 |
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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Expense Management | ERP Financial Management |
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2016 | 2016 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Culture Amp | Legacy | Culture Amp | Employee Experience | HCM | n/a | 2022 | 2022 |
In 2022, Cision deployed Culture Amp as its Employee Experience platform. The Culture Amp implementation is surfaced on the subdomain cision.cultureamp.com and is designed to centralize employee listening for Cision’s People and HR functions across an employee population of approximately 4,800.
The deployment leverages core Employee Experience capabilities including engagement and pulse surveys, performance and development feedback workflows, and people analytics, configured around survey lifecycle management and action-planning. Culture Amp configuration emphasizes templated survey programs, role-based administrative controls, and analytics dashboards to support iterative listening and talent program planning.
The implementation is accessible through the cision.cultureamp.com site, providing centralized entry for employees and HR administrators and supporting People operations for review cycles and continuous listening across the organization. No specific third-party integrations are stated in the source, so the observable footprint is the hosted Culture Amp instance.
Governance is described through People and HR ownership of survey cadence, access controls, and action-plan workflows within Culture Amp, embedding listening programs into talent and performance processes. This Cision Culture Amp Employee Experience implementation aligns HR operations with a platform-centric approach to employee feedback and people analytics.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Cision deployed Drift AI Chatbot on its website. Drift AI Chatbot is classified in the Chatbots and Conversational AI category and provides a web-facing conversational layer for visitor engagement and lead capture.
The implementation emphasized Drift AI Chatbot capabilities such as conversational qualification flows, automated greetings and routing, playbooks for structured lead capture, AI-driven suggested replies, and handoff triggers to human agents. Configuration work focused on embedding the chatbot across public site pages and tailoring intent sets and playbooks to Cision's professional services and communications offerings.
Operational ownership was assigned to marketing and web operations teams, with governance processes for playbook updates, conversational content reviews, and periodic intent tuning. The deployment remained scoped to the corporate website, aligning the Drift AI Chatbot in the Chatbots and Conversational AI category with Cision marketing and sales qualification workflows.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2015 | 2015 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2022 | 2022 |
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CRM | CRM |
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2008 | 2008 |
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CRM | CRM |
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2022 | 2022 |
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Customer Engagement, Customer Loyalty | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2013 | 2013 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2019 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Enablement | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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iPaaS (Integration Platform as a Service) | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Cision
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Cision Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Cision Technographics
Cision is a Professional Services organization based in United States,
with around 4800 employees and annual revenues of $1.11 billion.
Cision operates a diverse technology stack with applications such as
Basware AP Automation, Culture Amp and Drift AI Chatbot,
covering areas like AP Automation, Employee Experience and Chatbots and Conversational AI.
Cision has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as BasWare, Culture Amp and Drift.
Cision recently adopted applications including
Jiminny in 2024, Culture Amp in 2022 and Zoominfo Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cision’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cision’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cision technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.