Bethune, 62400,
France
Citroen Bethune Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Citroen Bethune and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Citroen Bethune employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Citroen Bethune has purchased the following applications: Visa Authorize.Net for Payment Processing in 2020, Nextlane DMS for Dealership Management in 2022, Algolia Search for Application, Web and Enterprise Search in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Citroen Bethune is running and its propensity to invest more and deepen its relationship with Visa , Nextlane , Algolia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Citroen Bethune revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Citroen Bethune intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Authorize.Net | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Nextlane | Legacy | Nextlane DMS | Dealership Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Citroen Bethune deployed Nextlane DMS as its Dealership Management platform. Nextlane DMS is implemented on the dealership website and serves as the primary application for publishing stock and managing customer touchpoints.
The deployment emphasizes core Dealership Management capabilities, with configuration aligned to inventory management, CRM oriented lead capture, service appointment scheduling and parts management. Nextlane DMS was configured to support sales process workflows and front office transaction handling common to automotive retail operations.
Operational coverage centers on the Citroen Bethune site in Béthune, France, where showroom sales, aftersales service and parts operations use the application. The implementation includes a web integration layer, using the public site at https://www.citroen-bethune.imaweb.com/ to expose live vehicle listings and capture online leads back into Nextlane DMS for follow up.
Governance for the system is organized around dealership operational roles with central administration for user provisioning and configuration, and workflow adjustments to align sales and service handoffs. The implementation reflects a site level Dealership Management deployment scaled to the dealer employee base, with Nextlane DMS acting as the central operational record and web storefront connector.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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