City of Bethlehem
10 East Church Street,
Bethlehem, 18018, PA,
United States
Bethlehem, 18018, PA,
United States
1 610-865-7000
Government
City of Bethlehem Technographics
City of Bethlehem Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by City of Bethlehem and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 670 City of Bethlehem employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that City of Bethlehem has purchased the following applications: Mark43 Analytics for Analytics and BI in 2021, Kentico Xperience CMS for Web Content Management in 2019, Constant Contact Email Marketing for Marketing Automation in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems City of Bethlehem is running and its propensity to invest more and deepen its relationship with Mark43 , Kentico Software , Constant Contact or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing City of Bethlehem revenues, which have grown to $84.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for City of Bethlehem intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
City of Bethlehem Tech Stack and Enterprise Applications
City of Bethlehem Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mark43 | Legacy | Mark43 Analytics | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In March 2021, the City of Bethlehem deployed Mark43 RMS and Mark43 Analytics as part of a Lehigh County consortium to centralize police records and enable NIBRS compliant reporting across Pennsylvania. The deployment consolidated incident, arrest, and reporting workflows for the Bethlehem Police Department into a single cloud native environment.
Mark43 Analytics, operating within Analytics and BI, was configured to produce NIBRS compliant extracts, operational dashboards, and public facing visualizations that link directly to the Mark43 RMS record store. The implementation used centralized data ingestion and standardization pipelines to reduce manual report preparation and to support near real time analytical queries against unified records.
Operational scope covered the Bethlehem Police Department within the Lehigh County consortium, shifting administrative reporting responsibilities away from officers and into centralized analytics processes. Governance emphasized standardized records management and NIBRS reporting workflows, and the rollout eliminated NIBRS reporting errors while reclaiming roughly 50 percent of officers' shift time for field work and enabling faster investigations and public facing data visualizations.
|
City of Bethlehem Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience CMS | Web Content Management | Content Management | n/a | 2019 | 2019 |
In 2019 City of Bethlehem implemented Kentico Xperience CMS as its Web Content Management platform for the municipal website. The deployment centers on Kentico Xperience CMS serving as the primary content repository and presentation layer for the city website, supporting public facing content delivery and centralized site administration.
Configuration and functional scope align with standard Web Content Management capabilities, including structured content authoring, template and layout management, media library control, web forms and data capture, content scheduling, and editorial approval workflows. Kentico Xperience CMS is presented as the core application for page composition, content lifecycle management, and role based publishing across the site.
Operational coverage is municipal in scope, with the system supporting city communications and departmental web content across the public site. Governance emphasis is on editorial workflows, role segmentation for content authors and publishers, and template driven consistency for service information and announcements. The implementation narrative positions Kentico Xperience CMS as the citys chosen Web Content Management solution for ongoing site operations and content governance.
|
City of Bethlehem CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Constant Contact | Legacy | Constant Contact Email Marketing | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, City of Bethlehem deployed Constant Contact Email Marketing under the Marketing Automation category to support municipal communications and constituent outreach. Constant Contact Email Marketing is embedded on the city website for newsletter signup and public notices, providing a primary capture point for opt in subscriber lists and web based registration flows.
The implementation emphasized core Marketing Automation capabilities, including list management and subscription form configuration, template driven campaign design, scheduled delivery and automated sends, basic reporting on opens and clicks, and audience segmentation for targeted mailings. Configuration appears focused on campaign orchestration and template management to streamline recurring city communications and event notices.
Operational ownership is aligned with the city communications or public affairs function, which governs content approval, subscriber data hygiene, and campaign scheduling and workflows. The website integration serves as the principal intake mechanism for constituent email lists, supporting citywide communications activities across departments rather than a single program.
|
City of Bethlehem PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Geographic Information System | PLM and Engineering |
|
2015 | 2015 |
|
City of Bethlehem CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at City of Bethlehem
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by City of Bethlehem Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from City of Bethlehem IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the City of Bethlehem digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD City of Bethlehem Technographics
City of Bethlehem is a Government organization based in United States,
with around 670 employees and annual revenues of $84.0 million.
City of Bethlehem operates a diverse technology stack with applications such as
Mark43 Analytics, Kentico Xperience CMS and Constant Contact Email Marketing,
covering areas like Analytics and BI, Web Content Management and Marketing Automation.
City of Bethlehem has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Mark43, Kentico Software and Constant Contact.
City of Bethlehem recently adopted applications including
Mark43 Analytics in 2021, Kentico Xperience CMS in 2019 and Barracuda Email Security Gateway in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of City of Bethlehem’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates City of Bethlehem’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete City of Bethlehem technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.