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CJ Foodville Vietnam (Tous les Jours) Data, Technology Stack, and Enterprise Applications
Blockchain
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Avalanche Legacy Avalanche Blockchain Platform Blockchain Platform Blockchain n/a 2019 2019
In 2019, CJ Foodville Vietnam implemented Avalanche Blockchain Platform to launch a blockchain-powered loyalty program for the Tous Les Jours brand. The Avalanche Blockchain Platform, categorized as Blockchain Platform, was used to shift loyalty from simple transactional mechanics to verifiable digital collectibles, targeting customer engagement and marketing functions. The implementation configured NFT-Based Tiers to represent customer status and unlock benefits, a Real-Time Tracking capability to record customer actions and reward issuance on chain, and secure digital ownership so rewards are tamper-proof and portable. Functional workflows included NFT issuance and minting as loyalty entitlements, on-chain event logging for transparency, and customer verification flows accessible through the brand's digital channels. Deployment was scoped as a Vietnam pilot for Tous Les Jours, reflecting a mobile-first consumer base with rising crypto awareness. CJ Foodville collaborated with Avalanche and SmartOSC on platform integration and delivery, integrating the Avalanche Blockchain Platform with the brand's digital ecosystem to enable portability of rewards within Tous Les Jours channels. Governance and operational changes focused on moving marketing and loyalty operations toward blockchain native processes, introducing verifiable ownership and auditability into rewards management, and establishing workflows for NFT issuance, customer support, and verification. The program positioned Tous Les Jours to build deeper digital brand relationships, provide displayable customer collectibles, and create a foundation for potential future trading or portability of rewards as described in project communications.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Tag Manager Tag Management CRM n/a 2021 2021
IT Decision Makers and Key Stakeholders at CJ Foodville Vietnam (Tous les Jours)
First Name Last Name Title Function Department Email Phone
No data found
Apps Being Evaluated by CJ Foodville Vietnam (Tous les Jours) Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD CJ Foodville Vietnam (Tous les Jours) Technographics

CJ Foodville Vietnam (Tous les Jours) is a Consumer Packaged Goods organization based in Vietnam, with around 45 employees and annual revenues of $5.0 million.

CJ Foodville Vietnam (Tous les Jours) operates a diverse technology stack with applications such as Avalanche Blockchain Platform and Google Tag Manager, covering areas like Blockchain Platform and Tag Management.

CJ Foodville Vietnam (Tous les Jours) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Avalanche and Google.

CJ Foodville Vietnam (Tous les Jours) recently adopted applications including Google Tag Manager in 2021 and Avalanche Blockchain Platform in 2019, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of CJ Foodville Vietnam (Tous les Jours)’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates CJ Foodville Vietnam (Tous les Jours)’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete CJ Foodville Vietnam (Tous les Jours) technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.