Clarin - A.G.E.A.S.A.
Tacuari 1840,
Buenos Aires, x,
Argentina
Buenos Aires, x,
Argentina
54 114 309 7500
Consumer Packaged Goods
Clarin - A.G.E.A.S.A. Technographics
Clarin - A.G.E.A.S.A. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Clarin - A.G.E.A.S.A. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1863 Clarin - A.G.E.A.S.A. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Clarin - A.G.E.A.S.A. has purchased the following applications: MicroStrategy HyperIntelligence for Analytics and BI in 2019, Protecmedia IterWCM for Content Management in 2016, IONOS Cloud for Application Hosting and Computing Services in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Clarin - A.G.E.A.S.A. is running and its propensity to invest more and deepen its relationship with MicroStrategy , Oracle , Protecmedia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Clarin - A.G.E.A.S.A. revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Clarin - A.G.E.A.S.A. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Clarin - A.G.E.A.S.A. Tech Stack and Enterprise Applications
Clarin - A.G.E.A.S.A. Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy HyperIntelligence | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019, Clarin - A.G.E.A.S.A. deployed MicroStrategy HyperIntelligence across its newsroom to surface real-time content performance KPIs to reporters, editors and managers in Argentina. The deployment targeted approximately 400 journalists as part of the publisher's digital transformation program.
MicroStrategy HyperIntelligence cards were configured to deliver in context KPI surfacing and lightweight analytics, surfacing metrics such as content performance and subscription signals directly into editorial workflows. The implementation used capabilities typical of Analytics and BI platforms, including card based micro visualizations, real time data refresh, and role specific KPI views for reporters, editors and managers.
The HyperIntelligence cards were integrated with Clarin - A.G.E.A.S.A.'s CMS and digital analytics sources to pull live content metrics and user engagement data into the cards, enabling inline access inside editorial systems. Operational coverage centered on newsroom editorial functions, with cards embedded in content authoring and review paths to support faster editorial decision making.
Rollout governance was handled as a newsroom program element within the publisher's digital transformation program, with phased distribution to the journalism teams. The deployment aimed to enable faster editorial decisions and to increase subscriptions while lowering costs.
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Analytics and BI | Analytics and BI |
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2016 | 2017 |
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Clarin - A.G.E.A.S.A. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Protecmedia | Legacy | Protecmedia IterWCM | Content Management | Content Management | n/a | 2016 | 2016 |
In 2016, Clarin - A.G.E.A.S.A. engaged Protecmedia to deploy Protecmedia IterWCM as its Content Management platform across multiple redactions including Clarín and Olé, centralizing editorial publishing capabilities. The engagement targeted a consolidated content and backup infrastructure to support 600+ journalists and unify editorial workflows across Argentina.
Protecmedia IterWCM served as the web CMS and publishing layer, implementing editorial authoring, content staging, publishing orchestration, and centralized digital asset management consistent with Content Management functional workflows. The implementation explicitly integrated with Milenium and the Quay archive solution to surface archival content alongside live publishing streams and to retain searchable historical assets.
Operational coverage focused on newsroom redactions and editorial departments, standardizing content approval, version control, and backup procedures. Governance emphasized centralized editorial workflows and process optimization as part of Clarín's broader editorial modernization, with Protecmedia IterWCM positioned within Protecmedia's suite for web CMS and publishing to support coordinated editorial operations.
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Digital Asset Management | Content Management |
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2016 | 2016 |
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Clarin - A.G.E.A.S.A. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IONOS | Legacy | IONOS Cloud | Application Hosting and Computing Services | IaaS | n/a | 2023 | 2023 |
In 2023, Clarin - A.G.E.A.S.A. deployed IONOS Cloud to host its primary digital properties, aligning its web operations with Application Hosting and Computing Services. The deployment covers the Clarin website and adjacent publishing infrastructure based in Argentina and supports digital publishing, advertising operations, and audience analytics workflows.
The IONOS Cloud implementation provisions scalable compute instances, virtual networking, and object storage to support high traffic content delivery, and the deployment uses standard cloud capabilities such as auto scaling, load balancing, and API driven provisioning. IONOS Cloud is configured to host front end web servers, content management system components, and media asset storage, and the implementation includes orchestration of containerized workloads consistent with Application Hosting and Computing Services best practices.
Integrations explicitly include Lotame DMP for audience data and third party tag management on the website, enabling server side data collection and audience segmentation workflows tied to the hosted content. The implementation also exposes APIs for analytics instrumentation and advertising technology connectors, consolidating audience signals within the IONOS Cloud environment.
Operational governance assigns the platform to web operations and digital advertising teams, with configuration management and deployment pipelines standardized through API driven provisioning and infrastructure as code patterns. Rollout followed a staged production cutover focused on continuity of content delivery and advertising operations, and ongoing platform administration is managed by the company's digital operations function.
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Clarin - A.G.E.A.S.A.
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Apps Being Evaluated by Clarin - A.G.E.A.S.A. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Clarin - A.G.E.A.S.A. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Clarin - A.G.E.A.S.A. digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Clarin - A.G.E.A.S.A. Technographics
Clarin - A.G.E.A.S.A. is a Consumer Packaged Goods organization based in Argentina,
with around 1863 employees and annual revenues of $500.0 million.
Clarin - A.G.E.A.S.A. operates a diverse technology stack with applications such as
MicroStrategy HyperIntelligence, Protecmedia IterWCM and IONOS Cloud,
covering areas like Analytics and BI, Content Management and Application Hosting and Computing Services.
Clarin - A.G.E.A.S.A. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MicroStrategy, Protecmedia and IONOS.
Clarin - A.G.E.A.S.A. recently adopted applications including
IONOS Cloud in 2023, PTisp Hosting in 2023 and GoDaddy in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Clarin - A.G.E.A.S.A.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Clarin - A.G.E.A.S.A.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Clarin - A.G.E.A.S.A. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.