Apps Run The World

Clas Ohlson Digital Transformation Initiatives

Apps Run The World

Discover the latest digital transformation initiatives being undertaken by Clas Ohlson and its business and technology executives. Each quarter our research team identifies the applications that are being used by Clas Ohlson from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

Since 2010, our global team of researchers has been studying Clas Ohlson software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Clas Ohlson propensity to invest in new Enterprise Applications such as Analytics and BI, Collaboration, Content Management, CRM, EPM, ERP, HCM, ITSM, PLM, PPM, Procurement, SPM, SCM or Treasury and Risk Management systems.

The research results are being incorporated int our Customer Database which has over 100 data fields that detail Clas Ohlson IT roadmap and budget, latest software purchases, implementation status, partner involvement, and decision-makers.

About the Customer

Clas Ohlson was founded in 1918 as a mail order business based in Insjön, Sweden. Today, the company offers products and services for the small everyday practical problems, in five countries via its over 200 stores and online. Clas Ohlson offers a wide range of affordable products in five product areas: Hardware, Electrical, Home, Multimedia and Leisure. The company is listed on Nasdaq Stockholm, has sales of approximately 8 billion SEK and about 5,000 employees.

Scope and Challenges

Clas Ohlson, a retail company offering a wide range of products and services, will implement PTC’s market-leading FlexPLM® retail solution to manage product development of all product categories and improve collaboration between its offices in Sweden and external suppliers. With this deployment, PTC’s Retail PLM Cloud solution will play a critical role in providing the backbone for all product information.

Originally a mail-order business, Clas Ohlson is now a fast-growing international retail chain with more than 220 stores and e-commerce across five markets: Finland, Germany, Norway, Sweden, and the UK. Clas Ohlson is working with PTC as part of its multi-year transformation initiative, which will replace old methods with scalable and robust systems and processes for the future. Clas Ohlson will deploy PTC’s out-of-the-box FlexPLM solution to enable them to drive new levels of innovation and significantly increase efficiency. The solution will enable Clas Ohlson to reduce the need for system customization and enable seamless data management, both internally at Clas Ohlson and with its extensive supply base. 

Outcome and Implications

Clas Ohlson will use PTC’s Cloud Services offering to provide a fully managed solution service, which will enable faster time to value, a lower total cost of ownership, and reduced risk and strain on internal IT teams.

“We are thrilled to be working with such a prestigious brand as Clas Ohlson,” said Eric Symon, Vice President and General Manager, PTC Retail Business Unit. “This is a critical project for PTC in our growing retail business, and we look forward to a long-term strategic collaboration. With the help of our quick adoption framework and retail innovation platform – which includes FlexPLM and the ThingWorx® Industrial Innovation Platform – Clas Ohlson will now be able to realize its growth strategy. We look forward to helping Clas Ohlson achieve its goals.”


“After carrying out an in-depth global evaluation, we found PTC’s industry expertise and comprehensive solution to be the best fit for our business. We are confident that PTC FlexPLM will help us in managing our ever-growing complex product portfolio, improve global collaboration, and reduce lead times to support our next phase of growth." Said - Tony Dahlström, Director of Purchasing, Clas Ohlson.


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Enterprise Software & Cloud Applications Purchased by Clas Ohlson

Vendor Old Product New Product Function Market Users VAR/SI When Live
PTC Legacy Applications PTC FlexPLM Product Lifecycle Management PLM and Engineering n/a n/a 2017 2018

IT Decision Makers and Key Stakeholders at Clas Ohlson

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