Varsity Lakes, 4227, QLD,
Australia
Classic Leisure Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Classic Leisure and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4 Classic Leisure employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Classic Leisure has purchased the following applications: CallN Workforce Optimization for Workforce Management in 2019, LiveChat for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Classic Leisure is running and its propensity to invest more and deepen its relationship with CallN , LiveChat, Inc. , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Classic Leisure revenues, which have grown to $5.3 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Classic Leisure intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallN | Legacy | CallN Workforce Optimization | Workforce Management | HCM | n/a | 2019 | 2019 |
In 2019 Classic Leisure deployed CallN Workforce Optimization in its Queensland contact centre to run scoresheets, speech analytics and QA workflows. CallN Workforce Optimization was implemented as a Workforce Management solution to instrument contact centre QA and performance monitoring for customer service and sales operations in Australia. The deployment emphasized scoresheet automation and speech analytics modules to standardize evaluations and surface coaching opportunities for frontline agents.
Operationally the implementation supported targeted coaching workflows and QA-driven coaching cycles, aligning supervisors and agents on evaluation criteria and remediation steps. Classic Leisure used the scoresheets and analytics capabilities within CallN Workforce Optimization to increase cross-sell and upsell performance, yielding month-on-month sales improvements and productivity gains as described in the case study. Governance centered on scorecard driven QA processes and workflow orchestration to operationalize coaching and measurement across the Queensland contact centre.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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