Classified Advertising Liverpool Daily Post & Echo
Old Hall Street,
Liverpool, x, L69 3EB,
United Kingdom
Liverpool, x, L69 3EB,
United Kingdom
44 15 1227 3030
Media
Classified Advertising Liverpool Daily Post & Echo Technographics
Classified Advertising Liverpool Daily Post & Echo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Classified Advertising Liverpool Daily Post & Echo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4300 Classified Advertising Liverpool Daily Post & Echo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Classified Advertising Liverpool Daily Post & Echo has purchased the following applications: Klarna Payments for Payment Processing in 2021, GumGum for Artificial Intelligence Marketing in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Classified Advertising Liverpool Daily Post & Echo is running and its propensity to invest more and deepen its relationship with Klarna , GumGum , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Classified Advertising Liverpool Daily Post & Echo revenues, which have grown to $1.02 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Classified Advertising Liverpool Daily Post & Echo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Classified Advertising Liverpool Daily Post & Echo Tech Stack and Enterprise Applications
Classified Advertising Liverpool Daily Post & Echo ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021 Classified Advertising Liverpool Daily Post & Echo implemented Klarna Payments on their website, adopting Klarna Payments as the Payment Processing layer for online transactions. The deployment targets web checkout and digital purchase flows on the liverpoolecho.co.uk site, aligning payment capture and authorization with the publisher s online commerce touchpoints.
The implementation centers on embedding Klarna Payments into the site checkout, enabling hosted payment UI and API driven payment authorization, multi method payment acceptance, and standard settlement workflows typical of Payment Processing platforms. Operational ownership is concentrated in digital product and payments operations, with finance and customer service processes adapted to handle online authorizations, refunds, and reconciliations through the Klarna Payments integration.
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Classified Advertising Liverpool Daily Post & Echo AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Classified Advertising Liverpool Daily Post & Echo deployed GumGum as an Artificial Intelligence Marketing solution on its website, embedding the vendor’s contextual capabilities into publisher page workflows. The implementation was explicitly scoped to the company website and aimed to operationalize contextual advertising and automated content classification for site-level monetization and ad targeting.
GumGum was configured to provide contextual targeting, content classification and contextual ad placement capabilities, aligned with common Artificial Intelligence Marketing functionality such as real-time contextual decisioning and creative optimization. Configuration work focused on taxonomy alignment with editorial content, rule sets for contextual categories, and instrumentation to surface page-level signals for advertising decisioning.
Operational ownership sat with digital advertising and ad operations teams, who integrated GumGum outputs into page-level inventory management and campaign delivery workflows. Governance emphasized contextual taxonomy controls and brand safety workflows coordinated between advertising operations and editorial stakeholders to ensure consistent classification and placement across the publisher site.
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Classified Advertising Liverpool Daily Post & Echo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Classified Advertising Liverpool Daily Post & Echo implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment is visible in public site metadata and is cited on the Liverpool Echo website, indicating adoption of Google Workspace (Formerly Google G-Suite) for domain-managed collaboration services.
The implementation centers on core Google Workspace capabilities, including enterprise email, cloud storage, document collaboration, calendaring, and real-time collaboration tools. Functional modules in use align with Gmail, Google Drive, Google Docs and Sheets, Google Calendar, and Google Meet, supporting content creation workflows and internal communications consistent with a Collaboration category deployment.
Evidence on the public website suggests the platform is used for domain-level email routing and staff account provisioning, aligning web‑facing contact and administrative records with Google Workspace identity. Operational coverage is organized around editorial, advertising, and corporate functions, providing a unified collaboration layer for content production, classified advertising operations, and corporate communications.
Governance is exercised through standard Google Workspace controls, leveraging the admin console for user provisioning, group management, access controls, and centralized policy enforcement to support information governance and secure collaboration across the organisation. The relationship between Classified Advertising Liverpool Daily Post & Echo, Google Workspace (Formerly Google G-Suite), and the Collaboration business function is evident from site-level indicators and the application footprint.
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Survey and Questionnaire | Collaboration |
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2017 | 2017 |
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Classified Advertising Liverpool Daily Post & Echo eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Shipping Management | eCommerce |
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2023 | 2023 |
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Classified Advertising Liverpool Daily Post & Echo CRM
Classified Advertising Liverpool Daily Post & Echo ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Classified Advertising Liverpool Daily Post & Echo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Classified Advertising Liverpool Daily Post & Echo
| First Name | Last Name | Title | Function | Department | Phone | |
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Recruitment Manager | Manager | HR | |
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Digital Finance Director | Director | IT | |
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Director of Operations | Director | Finance | |
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Advertising Technology Manager | Manager | Marketing | |
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Chief Executive Officer | CXO | Finance | |
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Regional HR Officer | Manager | HR | |
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Apps Being Evaluated by Classified Advertising Liverpool Daily Post & Echo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Classified Advertising Liverpool Daily Post & Echo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Classified Advertising Liverpool Daily Post & Echo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Classified Advertising Liverpool Daily Post & Echo Technographics
Classified Advertising Liverpool Daily Post & Echo is a Media organization based in United Kingdom,
with around 4300 employees and annual revenues of $1.02 billion.
Classified Advertising Liverpool Daily Post & Echo operates a diverse technology stack with applications such as
Klarna Payments, GumGum and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Artificial Intelligence Marketing and Collaboration.
Classified Advertising Liverpool Daily Post & Echo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Klarna, GumGum and Google.
Classified Advertising Liverpool Daily Post & Echo recently adopted applications including
USPS Click-N-Ship in 2023, Klarna Payments in 2021 and comScore Activation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Classified Advertising Liverpool Daily Post & Echo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Classified Advertising Liverpool Daily Post & Echo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Classified Advertising Liverpool Daily Post & Echo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.