Birmingham, B24 8HZ,
United Kingdom
Cloggs Technographics
Cloggs Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cloggs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Cloggs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cloggs has purchased the following applications: Oracle NetSuite Commerce for eCommerce in 2014, SAP Emarsys for Customer Engagement in 2014, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cloggs is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cloggs revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cloggs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cloggs Tech Stack and Enterprise Applications
Cloggs eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2014 | 2014 |
In 2014, Cloggs implemented Oracle NetSuite Commerce to provide a hosted eCommerce platform for the United Kingdom footwear retailer. The deployment at Cloggs, a 40 employee business, was positioned to centralize online product merchandising and customer storefront operations under the Oracle NetSuite Commerce application.
The implementation focused on standard eCommerce functional modules including product catalog and content management, responsive storefront and site search, shopping cart and checkout workflows, customer accounts, promotions and merchandising controls, and order management for web sales. Configuration emphasized role based content editing and catalog governance, with catalog taxonomy and price book structures aligned to retail merchandising needs.
Operational ownership was organized across merchandising, customer service, marketing and order fulfillment teams, with governance established for product content approvals and order processing workflows. The Oracle NetSuite Commerce deployment served as the retailer facing commerce layer for Cloggs and was implemented as a centralized cloud hosted application for online sales management.
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eCommerce | eCommerce |
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2018 | 2018 |
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Cloggs CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Emarsys | Customer Engagement | CRM | n/a | 2014 | 2014 |
In 2014, Cloggs deployed SAP Emarsys on their website to centralize customer engagement for its e-commerce channel. SAP Emarsys is a Customer Engagement application that Cloggs used to drive website-driven marketing and personalized customer journeys for its retail operations in the United Kingdom.
The implementation concentrated on core Customer Engagement capabilities common to the platform, including web tracking and behavioral event capture, email marketing and campaign orchestration, audience segmentation, and content personalization templates. Configuration work focused on event-based triggers and segmented campaign flows to support lifecycle communications and catalog-driven promotions on the site.
Operational coverage was centered on the public-facing e-commerce site and spanned marketing and e-commerce functions within Cloggs. The deployment supported customer profiling and targeted campaigns tied to on-site behavior, enabling marketing teams to manage campaign creation, audience selection, and automated execution from the SAP Emarsys interface.
Governance and operational controls emphasized campaign approval workflows, segmentation rules, and on-site tag instrumentation to maintain consistent campaign logic and data collection. Configuration attention to consent management and data handling aligned the Customer Engagement implementation with privacy expectations for UK retail operations.
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Cloggs IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016, Cloggs deployed Microsoft Azure Cloud Services to host its website and customer facing ecommerce storefront. Microsoft Azure Cloud Services serves as the firm's primary Application Hosting and Computing Services layer, providing web hosting, application runtime, and scalable compute for transactional traffic. The deployment emphasizes platform as a service managed compute and object storage for site assets and application processes.
The implementation leverages common hosting capabilities such as platform as a service and virtual machine compute, object storage for media, content delivery and load balancing for availability, and automated scaling to handle traffic variability. Operational ownership is centralized with Cloggs' small UK ecommerce and IT team, which manages deployment configuration, SSL termination, and runtime governance for the website. Cloggs Microsoft Azure Cloud Services in the Application Hosting and Computing Services category supports its ecommerce and web operations through a cloud first hosting architecture.
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Cloggs
| First Name | Last Name | Title | Function | Department | Phone | |
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Managing Director | Director | Finance | |
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Operations Manager | Manager | Finance | |
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Head of Platform Operations | Director | IT | |
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Apps Being Evaluated by Cloggs Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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