CNT Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by CNT and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 23 CNT employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CNT has purchased the following applications: BurdaDirect DiVa LeadDirekt for Analytics and BI in 2012, IONOS Cloud for Application Hosting and Computing Services in 2013, Cisco Webex Meetings for Audio Video and Web Conferencing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CNT is running and its propensity to invest more and deepen its relationship with BurdaDirect , IONOS , ClaraNET or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CNT revenues, which have grown to $16.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CNT intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| BurdaDirect | Legacy | BurdaDirect DiVa LeadDirekt | Analytics and BI | Analytics and BI | n/a | 2012 | 2012 | In 2012, CNT implemented BurdaDirect DiVa LeadDirekt as an Analytics and BI solution on their website. The implementation focused on web-based lead capture and behavioral analytics to support marketing and sales functions at CNT, a communications company headquartered in Germany with 23 employees. BurdaDirect DiVa LeadDirekt was instrumented on the CNT website to collect visitor signals, manage lead capture workflows, and surface dashboards and reports for lead qualification. The deployment emphasized analytics, segmentation, reporting, and operational handoff to marketing and sales, with governance centered on data capture rules and lead routing processes. This configuration aligns with Analytics and BI functional terminology, including dashboarding, campaign performance measurement, and operational lead distribution for demand generation and sales enablement. |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| IONOS | Legacy | IONOS Cloud | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 | ||
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2025 | 2025 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Service Management | ITSM |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Tag Management | CRM |
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2022 | 2022 |
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