Dubai, n/a,
United Arab Emirates
Coca-Cola United Arab Emirates Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Coca-Cola United Arab Emirates and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Coca-Cola United Arab Emirates employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Coca-Cola United Arab Emirates has purchased the following applications: Route Mobile Route Connector for Collaboration in 2022, Adobe Dynamic Media Classic (ex Adobe Scene7) for Content Management in 2020, Google Conversion Tracking for Marketing Analytics in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Coca-Cola United Arab Emirates is running and its propensity to invest more and deepen its relationship with Route Mobile , Adobe Systems , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Coca-Cola United Arab Emirates revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Coca-Cola United Arab Emirates intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Route Mobile | Legacy | Route Mobile Route Connector | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Coca-Cola United Arab Emirates implemented Route Mobile Route Connector to power a WhatsApp chatbot and a payment enabled conversational commerce flow. The deployment used Route Mobile Route Connector within the Collaboration category to automate online ordering and improve digital customer engagement for e-commerce and CRM in the United Arab Emirates, with the solution going live in June 2022.
The implementation combined a WhatsApp messaging channel with conversational commerce capabilities including cart creation, payment initiation, and order confirmation. Route Mobile Route Connector mediated between the chatbot and Coca Cola UAE backend order systems and the payment gateway, using API based integration and webhook orchestration to enable end to end transaction flows and order lifecycle updates.
Operational coverage focused on e-commerce and CRM teams within Coca Cola United Arab Emirates, supporting customer service and online sales workflows. Governance emphasized channel orchestration and transactional integrity during the June 2022 rollout, and the stated objectives were to automate online ordering and improve digital customer engagement.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Dynamic Media Classic (ex Adobe Scene7) | Content Management | Content Management | n/a | 2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Conversion Tracking | Marketing Analytics | CRM | n/a | 2018 | 2018 |
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Tag Management | CRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CPaaS (Communication Platform as a Service) | PaaS |
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2022 | 2022 |
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CPaaS (Communication Platform as a Service) | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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