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Coca-Cola Spain
Location
Calle Ribera del Loira 20-22, 2nd Floor,
Madrid, 28042,
Spain
Website
https://www.coca-cola.com/es/
Phone
34 900-246-500
Artw industry
Consumer Packaged Goods
Employee
Revenue

Coca-Cola Spain Technographics

Coca-Cola Spain Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Coca-Cola Spain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3937 Coca-Cola Spain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Coca-Cola Spain has purchased the following applications: Adobe Dynamic Media Classic (ex Adobe Scene7) for Content Management in 2020, UVE Platform for eCommerce in 2019, Google Conversion Tracking for Marketing Analytics in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Coca-Cola Spain is running and its propensity to invest more and deepen its relationship with Adobe Systems , UVE Solutions , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Coca-Cola Spain revenues, which have grown to $3.68 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Coca-Cola Spain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Coca-Cola Spain Data, Technology Stack, and Enterprise Applications
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Dynamic Media Classic (ex Adobe Scene7) Content Management Content Management n/a 2020 2020
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
UVE Solutions Legacy UVE Platform eCommerce eCommerce n/a 2019 2019
In 2019, Coca-Cola Spain deployed the UVE Platform from UVE Solutions as an eCommerce initiative to increase sell out visibility and improve route to market execution across indirect distributors. The deployment targeted sales and trade execution use cases in Spain and was positioned to provide outlet level insights and improve campaign effectiveness through retail execution telemetry. The implementation leveraged eCommerce and B2B ordering capabilities, including inferred use of UVE Cart for dealer and distributor ordering, catalog and price management, and promotion visibility. UVE Platform configurations focused on sales order capture, campaign tagging at outlet level, and analytics feeds for sell out monitoring, aligning with common eCommerce functional workflows for CPG route to market execution. Operational coverage centered on Coca-Cola Spain sales, trade and route to market process areas working with indirect distributor channels across Spain. The project emphasized distributor channel visibility and outlet level data collection rather than changes to named back office systems, with UVE Platform serving as the front end for distributor ordering and trade execution insight. Governance and rollout were organized around trade operations and commercial teams in Spain, concentrating on process adoption in sales and RTM workflows. Outcomes reported in the project scope included increased sell out visibility and improved route to market execution, driving better campaign effectiveness and outlet level insights through the UVE Platform eCommerce deployment.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Conversion Tracking Marketing Analytics CRM n/a 2018 2018
Tag Management CRM 2022 2022
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2014 2014
Content Delivery Network IaaS 2016 2016
Content Delivery Network IaaS 2016 2016
Content Delivery Network IaaS 2021 2021
IT Decision Makers and Key Stakeholders at Coca-Cola Spain
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Coca-Cola Spain Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Coca-Cola Spain Technographics

Coca-Cola Spain is a Consumer Packaged Goods organization based in Spain, with around 3937 employees and annual revenues of $3.68 billion.

Coca-Cola Spain operates a diverse technology stack with applications such as Adobe Dynamic Media Classic (ex Adobe Scene7), UVE Platform and Google Conversion Tracking, covering areas like Content Management, eCommerce and Marketing Analytics.

Coca-Cola Spain has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Adobe Systems, UVE Solutions and Google.

Coca-Cola Spain recently adopted applications including Adobe Launch in 2022, Microsoft Azure CDN in 2021 and Adobe Dynamic Media Classic (ex Adobe Scene7) in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Coca-Cola Spain’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Coca-Cola Spain’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Coca-Cola Spain technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.