Cockroach Labs
125 W 25th Street,
New York, 10001, NY,
United States
New York, 10001, NY,
United States
1 866-642-4647
Professional Services
Cockroach Labs Technographics
Cockroach Labs Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cockroach Labs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Cockroach Labs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cockroach Labs has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2020, Greenhouse ATS for Applicant Tracking System in 2019, Outreach AI Revenue Agent for Generative AI Platforms in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cockroach Labs is running and its propensity to invest more and deepen its relationship with Oracle , Greenhouse , Gem Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cockroach Labs revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cockroach Labs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cockroach Labs Tech Stack and Enterprise Applications
Cockroach Labs ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Cockroach Labs implemented Oracle NetSuite ERP as its ERP Financial platform. The deployment supported accounting operations for the rewards settlement team and broader finance functions, including processing settlement payments, invoice coding, invoice review and posting, customer billing, collections, customer and vendor setup, bank deposits, and cash posting.
Oracle NetSuite ERP was configured to provide core ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, billing, cash management, and customer and vendor master data. Configuration work emphasized chart of accounts design and ledger structures to align settlement workflows with reconciliations and month end close processes, and workflow automation was applied to invoice posting and collections tasks to standardize transaction processing.
Operational coverage centered on the finance and rewards settlement teams and the accounting coordinator role referenced in hiring materials, supporting remote finance staff with localized staffing requirements noted for Dallas, Texas. The implementation narrative focuses on internal finance process consolidation and centralized transaction processing within Oracle NetSuite ERP without documented third party integrations.
Governance efforts concentrated on master data controls, standardized invoice coding and posting rules, role based permissions for accounting staff, and reconciliation and approval workflows to manage settlement and billing operations. Rollout activity prioritized operationalizing settlement procedures and embedding NetSuite based posting and cash application routines into routine accounting operations.
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Cockroach Labs HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Cockroach Labs deployed Greenhouse ATS as its Applicant Tracking System. The Greenhouse ATS instance is embedded on the Cockroach Labs careers site to capture external applicant flow and present open requisitions on their website.
The implementation includes standard Greenhouse ATS functional modules such as job requisition management, candidate pipelines, interview orchestration, scorecards, and offer management. Cockroach Labs uses Greenhouse ATS for recruiting and talent acquisition business functions, enabling hiring managers and recruiting teams to manage requisitions and structured interviews. The configuration favors structured hiring workflows, automated interview scheduling, and role based access controls typical of Applicant Tracking System deployments.
Operational scope covers corporate recruiting and hiring workflows at Cockroach Labs, with primary users in talent acquisition, hiring managers, and interview panels. The deployment integrates the careers page job posting and candidate apply flows with Greenhouse ATS, and it centralizes candidate communications and tracking through the ATS.
Governance emphasizes defined hiring stages, scorecard driven evaluations, and approval workflows to standardize selection decisions. Greenhouse ATS is surfaced on the website as the canonical candidate intake and tracking system for Cockroach Labs.
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Talent Sourcing | HCM |
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2021 | 2021 |
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Cockroach Labs AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Outreach.io | Legacy | Outreach AI Revenue Agent | Generative AI Platforms | AI Development | n/a | 2025 | 2025 |
In 2025, Cockroach Labs deployed Outreach AI Revenue Agent to automate early outreach and secure conversations with the right stakeholders. The deployment uses Outreach AI Revenue Agent within the Generative AI Platforms category and specifically leverages the Revenue Agent, referenced as the Revenue/Prospecting Agent module, to support sales and CRM prospecting across the United States and to improve seller productivity.
The implementation configures the Revenue/Prospecting Agent to generate and sequence personalized outreach at scale, drive qualification touchpoints, and surface outreach-ready contacts for seller follow up. Configuration work focused on message templates, prospect qualification prompts, and orchestration logic that routes qualified conversations to sellers, aligning automated agent outputs with existing sales cadence and prospecting workflows.
Operational coverage centers on the sales organization within the United States, with the Outreach AI Revenue Agent embedded in prospecting workflows to increase conversation volume and accelerate engagement handoffs. Governance and rollout included sales content approvals, seller onboarding to agent-driven worklists, and staged enablement to align agent behaviors with Cockroach Labs sales processes. Outcomes explicitly stated by the vendor include automation of early outreach and securing conversations with the right stakeholders, and improved seller productivity.
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Generative AI Platforms | AI Development |
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2024 | 2024 |
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Cockroach Labs AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Cockroach Labs Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Cockroach Labs Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Cockroach Labs CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing, Sales Engagement | CRM |
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2020 | 2020 |
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Community Management | CRM |
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2018 | 2018 |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2022 | 2022 |
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Cockroach Labs ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Cockroach Labs TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Cockroach Labs PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Cockroach Labs IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Cockroach Labs
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Cockroach Labs Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cockroach Labs IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cockroach Labs digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
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FAQ - APPS RUN THE WORLD Cockroach Labs Technographics
Cockroach Labs is a Professional Services organization based in United States,
with around 500 employees and annual revenues of $100.0 million.
Cockroach Labs operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and Outreach AI Revenue Agent,
covering areas like ERP Financial, Applicant Tracking System and Generative AI Platforms.
Cockroach Labs has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and Outreach.io.
Cockroach Labs recently adopted applications including
Outreach AI Revenue Agent in 2025, Tonkean Platform in 2024 and 6sense Account Engagement Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cockroach Labs’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cockroach Labs’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cockroach Labs technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.