New York, 10001, NY,
United States
Cockroach Labs Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Cockroach Labs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Cockroach Labs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cockroach Labs has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2020, Greenhouse ATS for Applicant Tracking System in 2019, Outreach AI Revenue Agent for Generative AI Platforms in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cockroach Labs is running and its propensity to invest more and deepen its relationship with Oracle , Greenhouse , Gem Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cockroach Labs revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cockroach Labs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
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Talent Sourcing | HCM |
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2021 | 2021 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Outreach.io | Legacy | Outreach AI Revenue Agent | Generative AI Platforms | AI Development | n/a | 2025 | 2025 |
In 2025, Cockroach Labs deployed Outreach AI Revenue Agent to automate early outreach and secure conversations with the right stakeholders. The deployment uses Outreach AI Revenue Agent within the Generative AI Platforms category and specifically leverages the Revenue Agent, referenced as the Revenue/Prospecting Agent module, to support sales and CRM prospecting across the United States and to improve seller productivity.
The implementation configures the Revenue/Prospecting Agent to generate and sequence personalized outreach at scale, drive qualification touchpoints, and surface outreach-ready contacts for seller follow up. Configuration work focused on message templates, prospect qualification prompts, and orchestration logic that routes qualified conversations to sellers, aligning automated agent outputs with existing sales cadence and prospecting workflows.
Operational coverage centers on the sales organization within the United States, with the Outreach AI Revenue Agent embedded in prospecting workflows to increase conversation volume and accelerate engagement handoffs. Governance and rollout included sales content approvals, seller onboarding to agent-driven worklists, and staged enablement to align agent behaviors with Cockroach Labs sales processes. Outcomes explicitly stated by the vendor include automation of early outreach and securing conversations with the right stakeholders, and improved seller productivity.
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Generative AI Platforms | AI Development |
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2024 | 2024 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2022 | 2022 |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing, Sales Engagement | CRM |
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2020 | 2020 |
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Community Management | CRM |
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2018 | 2018 |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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