Coinbase
One Madison Avenue Suite 2400,
New York, 10010, NY,
United States
New York, 10010, NY,
United States
1 888-908-7930
Banking and Financial Services
Coinbase Technographics
Coinbase Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Coinbase and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3772 Coinbase employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Coinbase has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2020, Greenhouse ATS for Applicant Tracking System in 2022, Oracle NetSuite Fixed Assets Management for Enterprise Asset Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Coinbase is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Greenhouse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Coinbase revenues, which have grown to $6.56 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Coinbase intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Coinbase Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
In 2020 Coinbase implemented Oracle NetSuite ERP. Oracle NetSuite ERP was deployed as the ERP Financial core to consolidate ledger, payment orchestration, and finance close workflows across treasury and corporate finance functions.
The implementation configured NetSuite to centralize the general ledger and to participate in a unified payment workflow, with the system acting as the accounting and reporting backbone. Functional capabilities emphasized in the program included payment processing and bank reporting integration points, while treasury automation workflows were designed to surface cash forecasting and bank fee analysis into the ERP Financial ledgers.
Architecture and integrations were explicit components of the rollout, with Oracle NetSuite ERP connected to Kyriba for treasury services, to Coupa for procurement and payment initiation, to FXall for foreign exchange execution, and to Snowflake and Duco for data warehousing and bank-to-book reconciliation automation. Those integrations supported automated FX transactions, investment order management, debt management flows, and an automated bank-to-book GL reconciliation pipeline.
Governance was treasury led, with treasury and corporate finance ownership driving configuration and post-merger insurance integrations. Implementation activities documented include automation of cash management, cash positioning, rebalancing and investment sweeps, and management of large corporate finance events such as a convertible note offering, while Oracle NetSuite ERP remained the central ERP Financial system for accounting and reconciliation.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Coinbase implemented Greenhouse ATS as its Applicant Tracking System. The Greenhouse ATS instance is surfaceable via an embedded job application widget on Coinbase public careers pages, using Greenhouse-hosted job board embedding to present openings and capture candidate applications directly from the company website.
The deployment focuses on standard Applicant Tracking System capabilities including job requisition posting, candidate tracking through configurable hiring pipelines, interview orchestration and structured scorecards, and offer management workflows. Operational ownership rests with Coinbase recruiting and talent acquisition teams and hiring managers, with governance centered on standardized hiring workflows, role-based access to candidate data, and consistency in interview and evaluation processes.
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BackGround Screening | HCM |
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2021 | 2021 |
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Candidate Relationship Management | HCM |
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2021 | 2021 |
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Core HR | HCM |
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2020 | 2021 |
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Core HR | HCM |
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2021 | 2021 |
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Payroll | HCM |
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2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Fixed Assets Management | Enterprise Asset Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Coinbase deployed Oracle NetSuite Fixed Assets Management to consolidate asset accounting and control under the Enterprise Asset Management category. The implementation was positioned within the companys broader NetSuite ERP initiative and targeted finance and accounting workflows to support global, remote first operations across multiple time zones.
The configuration emphasized Fixed Assets functionality along with related Record to Report, Order to Cash, Electronic Payments, Multi book Accounting and Intercompany capabilities. Implementation work included SuiteScript based customizations, SuiteFlow workflows, SuiteAnalytics reporting, SuiteBuilder configuration and use of the SuiteCloud Development Framework to capture business logic and asset lifecycle processes.
Integrations were implemented through NetSuites integration surface using SuiteTalk SOAP APIs, Restlets and REST style APIs to connect upstream and downstream enterprise systems, with middleware platforms such as MuleSoft and Boomi listed as integration patterns. The architecture followed an engineering driven model with technical design documents, architecture diagrams and runbooks, and a CI CD pipeline leveraging Jenkins and GitHub for automated testing and deployments from Dev to Staging to Production.
Governance centered on product quality and platform lifecycle management, combining agile ceremonies, sprint planning, incident and production support processes, and technical debt stewardship for NetSuite and adjacent platforms. Technical artifacts and test plans guided unit, integration and user acceptance testing, and runbook driven incident procedures were established to support finance, treasury and asset accounting functions.
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Legal Practice Management | ERP Services and Operations |
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2020 | 2020 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AI Frameworks and Libraries | AI Development |
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2025 | 2025 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Blockchain Platform | Blockchain |
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2020 | 2020 |
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Blockchain Platform | Blockchain |
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2019 | 2019 |
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Blockchain Platform | Blockchain |
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2025 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2012 | 2012 |
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Survey and Questionnaire | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Contract Lifecycle Management | Content Management |
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2020 | 2020 |
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Contract Lifecycle Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Document Management | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2018 | 2018 |
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Financial Consolidation and Close | EPM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2012 | 2012 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Investor Onboarding | Investment Management |
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2021 | 2021 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AML, Fraud and Compliance | TRM |
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2020 | 2020 |
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AML, Fraud and Compliance | TRM |
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2021 | 2021 |
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AML, Fraud and Compliance | TRM |
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2023 | 2024 |
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Treasury Management | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2015 | 2015 |
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Apps Development | PaaS |
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2019 | 2019 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2018 | 2018 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2013 | 2013 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Digital Workspace | IaaS |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Data Loss Prevention | CyberSecurity |
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2024 | 2024 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2015 | 2015 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Vulnerability Management | CyberSecurity |
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2014 | 2014 |
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Web Application Firewalls (WAF), Threat Modeling | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Coinbase
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Coinbase Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Coinbase Technographics
Coinbase is a Banking and Financial Services organization based in United States,
with around 3772 employees and annual revenues of $6.56 billion.
Coinbase operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and Oracle NetSuite Fixed Assets Management,
covering areas like ERP Financial, Applicant Tracking System and Enterprise Asset Management.
Coinbase has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Greenhouse.
Coinbase recently adopted applications including
OpenAI Agents SDK in 2025, Chainalysis Platform in 2025 and Sprig Surveys in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Coinbase’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Coinbase’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Coinbase technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.