Colonial Life
1200 Colonial Life Blvd W,
Columbia, 29210, SC,
United States
Columbia, 29210, SC,
United States
1 800-325-4368
Insurance
Colonial Life Technographics
Colonial Life Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Colonial Life and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11200 Colonial Life employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Colonial Life has purchased the following applications: Avature CRM for Candidate Relationship Management in 2019, Bswift Emma for Chatbots and Conversational AI in 2018, Workplace by Facebook for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Colonial Life is running and its propensity to invest more and deepen its relationship with Avature , interviewstream , bswift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Colonial Life revenues, which have grown to $5.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Colonial Life intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Colonial Life Tech Stack and Enterprise Applications
Colonial Life HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2019 | 2019 |
In 2019, Colonial Life implemented Avature CRM to support recruiting activities within its Candidate Relationship Management practice. The deployment supported day to day territory recruiting tasks, explicitly assisting the Territory Recruiter with social sourcing, candidate outreach, and candidate intake workflows tied to Atlanta managers and regional hiring needs, while operating within the companys United States recruiting footprint.
Avature CRM was configured to support candidate sourcing, talent pool segmentation, pipeline management, and interview scheduling workflows consistent with Candidate Relationship Management systems. Daily responsibilities noted for users required use of Avature CRM alongside other internet platforms for social media development, networking scouting, candidate sourcing and interview coordination, and for learning the B2B sales hiring cycle from top sales agents.
The implementation emphasized integrations with external internet sourcing channels and social platforms to centralize candidate records and recruiter activity, with Avature CRM serving as the primary system of record for candidate interaction history. Operational scope included territory recruiting, candidate screening and interviewing, and coordination with sales leadership for B2B agent recruitment, reflecting cross-functional use between Talent Acquisition and Sales recruiting functions.
Governance focused on recruiter-driven workflows and pipeline stewardship, with processes organized around candidate pools, outreach cadences, and interview handoffs to hiring managers. Configuration and user practices were aligned to support Territory Recruiter daily activities and to standardize sourcing and interviewing procedures within Colonial Life using Avature CRM and supplementary internet platforms.
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Interview Scheduling | HCM |
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2015 | 2015 |
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Colonial Life AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| bswift | Legacy | Bswift Emma | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Colonial Life deployed Bswift Emma as a conversational enrollment assistant on the bswift platform, using the interactive decision support avatar Ask Emma to guide employees through voluntary benefits selection. The rollout targeted HR and benefits administration in the United States and positioned Bswift Emma as a front end for benefits decision support and enrollment capture.
The implementation integrated the Chatbots and Conversational AI application into core enrollment workflows, enabling employee-facing decision support, automated election capture, and case provisioning. Functional capabilities implemented included guided enrollment conversations via Ask Emma, streamlined case setup, and automated processing of more than 95 percent of individual benefit elections, which reduced the volume of post-enrollment data feeds.
Integration was executed directly with the bswift enrollment platform to link conversational flows to downstream benefits provisioning and HR processing. Governance and operational scope centered on benefits administration teams within Colonial Life in the United States, simplifying case setup workflows and reducing manual post-enrollment processing as reported.
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Colonial Life Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Workplace by Facebook | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Colonial Life implemented Workplace by Facebook, deploying the application as part of its Collaboration stack. The deployment is surfaced on the corporate website and functions as an employee facing channel for internal communications and community engagement. The rollout addressed corporate communications, human resources communications and cross functional team collaboration for an organization of about 11,200 employees.
Workplace by Facebook was configured to provide news feed based communications, groups for communities of practice, real time messaging and file sharing, capabilities aligned with the Collaboration category. The implementation emphasized web surfaced access from coloniallife.com, centralized governance for content moderation and group administration, and role based provisioning workflows to control membership and publishing. Colonial Life Workplace by Facebook Collaboration supports internal communications, HR outreach and team collaboration across the company.
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Colonial Life Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2016 | 2016 |
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Colonial Life CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Colonial Life PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Colonial Life TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Colonial Life IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Colonial Life CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Colonial Life
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief of Staff | CXO | Finance | |
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Assistant Vice President, Human Resources | VP | HR | |
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Regional Recruiting Manager | Manager | HR | |
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Apps Being Evaluated by Colonial Life Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Colonial Life IT executives and key decision makers. This section highlights Colonial Life's latest recorded technology evaluations, including UKG Pro Employee Voice (formerly UltiPro Perception) for Employee Experience on 2025-01-09. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Colonial Life digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-01-09 | Colonial Life | Evaluated | UKG | UKG Pro Employee Voice (formerly UltiPro Perception) | Employee Experience | HCM |
FAQ - APPS RUN THE WORLD Colonial Life Technographics
Colonial Life is a Insurance organization based in United States,
with around 11200 employees and annual revenues of $5.00 billion.
Colonial Life operates a diverse technology stack with applications such as
Avature CRM, Bswift Emma and Workplace by Facebook,
covering areas like Candidate Relationship Management, Chatbots and Conversational AI and Collaboration.
Colonial Life has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Avature, bswift and Facebook.
Colonial Life recently adopted applications including
Salesforce Sales Cloud in 2021, SmartSheet in 2021 and Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Colonial Life’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Colonial Life’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Colonial Life technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.