Al Ain, 24775,
United Arab Emirates
Colorland Toys Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Colorland Toys and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Colorland Toys employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Colorland Toys has purchased the following applications: Amazon Pay for Payment Processing in 2021, Odoo HR for Core HR in 2025, Odoo Point Of Sale for Point Of Sale in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Colorland Toys is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Visa , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Colorland Toys revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Colorland Toys intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2025 | 2025 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Odoo | Legacy | Odoo HR | Core HR | HCM | n/a | 2025 | 2025 |
In 2025, Colorland Toys implemented Odoo HR as its Core HR application. The deployment was executed inside the company’s existing Odoo estate that already includes POS, Inventory, Sales, and Purchase, and it was provisioned for 28 Odoo users across Colorland Toys’ 17 retail locations in the United Arab Emirates.
Odoo HR was configured to establish a centralized employee master, standardized contracts and job records, and automated leave and attendance workflows consistent with Core HR functional patterns. The implementation included role based access controls, onboarding checklists and basic approval routing to automate common HR transactions, while HR reporting and dashboards were provisioned to support people operations and store level staffing visibility.
The HR application was integrated with Colorland’s other Odoo modules to align workforce data with retail operations, enabling headcount and scheduling alignment with POS driven sales patterns and inventory handling requirements. The scope covered corporate HR functions and operational HR for retail and e-commerce teams, ensuring employee records and time tracking were available to support store rostering and cross channel fulfillment staffing.
Tecfuge served as the Odoo implementing partner and Odoo Customer Success Manager Dimitri Saad provided adoption oversight, focusing on data migration, configuration, end user training and a staged rollout across stores and corporate offices. Governance instituted centralized HR process ownership and role level approvals inside Odoo HR to standardize workflows and maintain auditability for people operations.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Odoo | Legacy | Odoo Point Of Sale | Point Of Sale | ERP Services and Operations | n/a | 2025 | 2025 |
In 2025, ColorLand Toys deployed Odoo Point Of Sale as part of a coordinated implementation of Odoo modules across its retail and warehouse footprint in the United Arab Emirates. The rollout encompassed Point Of Sale, Inventory, Sales, Purchase, and HR modules and provisioned 28 named Odoo users to support operations across 17 retail locations and central warehouses for a 120 employee retailer.
The implementation centralized inventory as the operational core, configuring Odoo Inventory with barcoding and RFID capabilities to accelerate stock movement and reconciliation. Odoo Point Of Sale was configured for barcoded item scanning and fast checkout workflows, and reporting configurations produce automated sales reports by item, quantity, and value on daily, weekly, and monthly cadences. Purchase workflows were reconfigured in the Purchase module to shorten order to distribution cycles, reducing the time to create a purchase order and replenish store stock from 7 days to 2 days.
Odoo Point Of Sale was integrated with the Inventory and Sales modules to provide unified stock visibility across channels, enabling the company to track inventory location at the branch or warehouse level. The implementation also linked stock visibility to ecommerce channels including Noon, Amazon, and the company portal to streamline omnichannel fulfillment and reduce stock confusion between warehouses and branches.
Program governance combined the Odoo Customer Success Manager Dimitri Saad with implementation delivery by Tecfuge to coordinate configuration, user onboarding, and store level cutovers. Operational ownership was distributed to retail sales management, operations and ecommerce teams, with management receiving consolidated reporting to support merchandising and replenishment decisions.
Reported outcomes include faster fulfillment and more accurate channel level inventory visibility, simplified ecommerce expansion, and automated sales reporting that improves situational awareness for branch managers and executives. These structural changes positioned Odoo Point Of Sale and the broader Odoo suite as the system of record for retail transactions, inventory control, purchasing, and sales reporting at ColorLand Toys.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2025 | 2025 |
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eCommerce | eCommerce |
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2025 | 2025 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Inventory Management | SCM |
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2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Sales Automation, Sales Engagement | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2025 | 2025 |
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