CommCreative
75 Fountain St,
Framingham, 1702, MA,
United States
Framingham, 1702, MA,
United States
1 877-620-6664
Professional Services
CommCreative Technographics
CommCreative Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CommCreative and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 CommCreative employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CommCreative has purchased the following applications: Adobe Connect for Audio Video and Web Conferencing in 2018, Microsoft Excel for Enterprise Content Management in 2015, TechTarget Priority Engine for Account Based Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CommCreative is running and its propensity to invest more and deepen its relationship with Adobe Systems , Microsoft , TechTarget or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CommCreative revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CommCreative intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CommCreative Tech Stack and Enterprise Applications
CommCreative Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, CommCreative implemented Adobe Connect to provide web conferencing and webinar capabilities. The deployment is tied directly to their public website, where Adobe Connect sessions and registration pages are embedded. Adobe Connect is in the Audio Video and Web Conferencing category and serves both client-facing webinars and internal virtual meetings for CommCreative.
The implementation leverages core Adobe Connect functional modules typical of the category, including persistent virtual rooms, hosted meeting spaces, content pods for slide and media sharing, session recording and playback, attendee management, and breakout session capability. Configuration emphasized branded meeting templates, prebuilt registration workflows, and role-based host and moderator provisioning to match CommCreative’s website and client engagement flows.
The Adobe Connect instance is embedded on the CommCreative website to provide seamless registration and access for external attendees, with session links surfaced within public pages. Operational coverage focuses on marketing and client services for webinars and demos, while internal teams use the platform for remote collaboration across the United States.
Governance is organized around centralized host account administration, scheduling controls, content lifecycle policies for recorded sessions, and defined moderation workflows to manage external attendee interactions. Administrative responsibilities and scheduling workflows are assigned to designated hosts to maintain consistent meeting templates and compliance with standard audio video and web conferencing practices.
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Collaboration | Collaboration |
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2016 | 2016 |
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CommCreative Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Excel | Enterprise Content Management | Content Management | n/a | 2015 | 2015 |
In 2015, CommCreative implemented Microsoft Excel for Enterprise Content Management to support content collaboration across its professional services operations. At a 50 person firm headquartered in the United States Microsoft Excel workbooks were provisioned as centralized content inventories and collaborative authoring artifacts, enabling teams to catalog content items, capture metadata, and manage file based revision traces using workbook revision history and structured templates.
Deployment used a file based architecture built on shared workbooks and standardized templates rather than a dedicated ECM platform. Functional configuration emphasized structured workbook tabs for content inventory, metadata fields, version tracking, and editorial workflow checkpoints, aligning Enterprise Content Management practices with Microsoft Excel. Governance relied on naming conventions, template controls, and assigned content ownership to coordinate edits and publishing across client services and marketing functions, reflecting a lightweight, spreadsheet first approach to content collaboration.
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CommCreative CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TechTarget | Legacy | TechTarget Priority Engine | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020, CommCreative implemented TechTarget Priority Engine for Account Based Marketing to identify the right people to target and to support their clients advertising strategy, nurture, and sales outreach. The deployment leveraged TechTarget Priority Engine to surface prospects and account signals, enabling CommCreative to generate prioritized contact lists and buyer persona insights for client campaigns. This implementation explicitly supported the agencys client services, marketing, and sales functions by supplying target profiles and engagement intelligence aligned to campaign objectives.
Configuration emphasized prospect discovery, contact enrichment, and insight delivery, with TechTarget Priority Engine providing prospects and insights to personalize outreach and better engage as part of ongoing campaign workflows. Operationally the tool was embedded into CommCreative s nurture and sales outreach processes, restructuring prospecting workflows to incorporate account signals and personalized messaging. Governance centered on qualification rules and routing criteria to direct prioritized prospects to client account teams, with iterative refinement of targeting criteria based on engagement signals.
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Sales Automation | CRM |
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2012 | 2012 |
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CommCreative IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at CommCreative
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by CommCreative Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CommCreative IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CommCreative digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD CommCreative Technographics
CommCreative is a Professional Services organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
CommCreative operates a diverse technology stack with applications such as
Adobe Connect, Microsoft Excel and TechTarget Priority Engine,
covering areas like Audio Video and Web Conferencing, Enterprise Content Management and Account Based Marketing.
CommCreative has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems, Microsoft and TechTarget.
CommCreative recently adopted applications including
GoDaddy in 2021, TechTarget Priority Engine in 2020 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CommCreative’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CommCreative’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CommCreative technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.