Framingham, 1702, MA,
United States
CommCreative Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by CommCreative and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 CommCreative employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CommCreative has purchased the following applications: TechTarget Priority Engine for Account Based Marketing in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2016, Adobe Connect for Audio Video and Web Conferencing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CommCreative is running and its propensity to invest more and deepen its relationship with TechTarget , Microsoft , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CommCreative revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CommCreative intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TechTarget | Legacy | TechTarget Priority Engine | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020, CommCreative implemented TechTarget Priority Engine for Account Based Marketing to identify the right people to target and to support their clients advertising strategy, nurture, and sales outreach. The deployment leveraged TechTarget Priority Engine to surface prospects and account signals, enabling CommCreative to generate prioritized contact lists and buyer persona insights for client campaigns. This implementation explicitly supported the agencys client services, marketing, and sales functions by supplying target profiles and engagement intelligence aligned to campaign objectives.
Configuration emphasized prospect discovery, contact enrichment, and insight delivery, with TechTarget Priority Engine providing prospects and insights to personalize outreach and better engage as part of ongoing campaign workflows. Operationally the tool was embedded into CommCreative s nurture and sales outreach processes, restructuring prospecting workflows to incorporate account signals and personalized messaging. Governance centered on qualification rules and routing criteria to direct prioritized prospects to client account teams, with iterative refinement of targeting criteria based on engagement signals.
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Sales Automation | CRM |
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2012 | 2012 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Enterprise Content Management | Content Management |
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2015 | 2015 |
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