Continental Tires
Continental-Plaza 1,
Hanover, 30175,
Germany
Hanover, 30175,
Germany
49 511 938-01
Manufacturing
Continental Tires Technographics
Continental Tires Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Continental Tires and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 202763 Continental Tires employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Continental Tires has purchased the following applications: Bilendo AR Automation for AR Automation in 2023, Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) for Applicant Tracking System in 2014, SAP BW (Business Warehouse) for Data Warehouse in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Continental Tires is running and its propensity to invest more and deepen its relationship with Bilendo , SAP , Infinite Computer Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Continental Tires revenues, which have grown to $44.48 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Continental Tires intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Continental Tires Tech Stack and Enterprise Applications
Continental Tires ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bilendo | Legacy | Bilendo AR Automation | AR Automation | ERP | n/a | 2023 | 2023 |
In 2023 Continental Reifen Deutschland, part of Continental Tires, implemented Bilendo AR Automation in Germany to modernize credit management for its finance organization. The roll out targeted credit management teams and onboarded the Bilendo Scoring & Risk add-on to consolidate a single risk score for customer credit decisions.
Bilendo AR Automation was configured to manage approximately 3,000 active credit limits, applying the Bilendo Scoring & Risk add-on for automated risk scoring and credit limit orchestration. Functional configuration emphasized credit limit management, automated scoring workflows, and analytic views to support balance sheet informed risk decisions.
The implementation covered finance credit management in Germany and went live within a few months, enabling faster analyses and reduced manual effort in routine credit checks. Operational controls were adjusted to use the single risk score for balance sheet backed risk decisions, improving transparency in credit governance and decision making.
The deployment leveraged Bilendo AR Automation as the central AR Automation platform for credit scoring and limit management, with configuration focused on scoring cadence, limit lifecycle workflows, and reporting for finance stakeholders. The project scoped system configuration, operational ownership in finance, and the Bilendo Scoring & Risk add-on to standardize risk evaluation across active credit limits.
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ERP Financial | ERP |
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2018 | 2018 |
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ERP Financial | ERP |
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2018 | 2018 |
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ERP Financial | ERP |
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2018 | 2018 |
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Continental Tires HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infinite Computer Solutions | Legacy | Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) | Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014, Continental Tires implemented Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) as an Applicant Tracking System. The implementation placed Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) on Continental Tires' public careers site to capture applications and present live job advertisements, establishing career site integration as the primary applicant intake channel.
Configured capabilities reflect core Applicant Tracking System functionality, including job posting and requisition management, candidate application intake, resume parsing and a centralized candidate database, along with workflow automation for recruiter review and interview scheduling. Operational responsibility sits with Continental Tires talent acquisition and recruiting teams, and governance focused on standardizing hiring workflows and requisition approval routing within the BrassRing configuration to provide consistent recruiter-facing dashboards and automated applicant communications.
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Core HR | HCM |
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2022 | 2023 |
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Payroll | HCM |
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2022 | 2023 |
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Recruiting, Applicant Tracking System | HCM |
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2022 | 2023 |
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Time and Attendance | HCM |
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2022 | 2023 |
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Continental Tires Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BW (Business Warehouse) | Data Warehouse | Analytics and BI | n/a | 2018 | 2018 |
In 2018, Continental Tires implemented SAP BW (Business Warehouse) as a centralized Data Warehouse to consolidate and standardize worldwide R&D controlling and reporting. The SAP BW (Business Warehouse) deployment served as the primary Data Warehouse platform for R&D financial and administrative data, explicitly linking Continental Tires SAP BW (Business Warehouse) Data Warehouse to R&D controlling and planning functions.
The implementation focused on harmonizing global reporting and planning systems, delivering consolidated reporting layers and planning models for personnel and resource controlling, investment controlling, and transfer pricing. Configuration work emphasized standardized data models and master data alignment for R&D cost centers and projects, along with ETL orchestration and BI reporting artifacts consistent with Data Warehouse functional terminology.
Integrations connected SAP transactional systems and local R&D systems to the SAP BW (Business Warehouse) environment to enable centralized extraction and consolidation, supporting German and local R&D controllers worldwide. The scope covered global R&D activities, with data feeds and reporting consumers spanning multiple regional R&D sites and finance controllers.
Governance activity included establishing and harmonizing global financial and administrative procedures and guidelines for R&D, and operationalizing standardized reporting rules for controllers to follow. Process workstreams targeted optimization of worldwide R&D reporting and planning systems, embedding SAP BW (Business Warehouse) as the authoritative Data Warehouse for R&D controlling and cross-border financial oversight.
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Continental Tires IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Continental Tires
| First Name | Last Name | Title | Function | Department | Phone | |
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SAP Project Manager | Manager | IT | |
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Head of Global HR Systems Operations | Director | HR | |
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Director HR Direkt | Director | HR | |
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Head of HR Transformation | Director | HR | |
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Apps Being Evaluated by Continental Tires Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Continental Tires IT executives and key decision makers. This section highlights Continental Tires's latest recorded technology evaluations, including MathWorks MATLAB for Product Lifecycle Management on 2025-09-16. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Continental Tires digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-09-16 | Continental Tires | Evaluated | MathWorks | MathWorks MATLAB | Product Lifecycle Management | PLM and Engineering |
FAQ - APPS RUN THE WORLD Continental Tires Technographics
Continental Tires is a Manufacturing organization based in Germany,
with around 202763 employees and annual revenues of $44.48 billion.
Continental Tires operates a diverse technology stack with applications such as
Bilendo AR Automation, Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) and SAP BW (Business Warehouse),
covering areas like AR Automation, Applicant Tracking System and Data Warehouse.
Continental Tires has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Bilendo , Infinite Computer Solutions and SAP.
Continental Tires recently adopted applications including
Bilendo AR Automation in 2023, SAP HCM Personnel Administration in 2022 and SAP HCM Payroll in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Continental Tires’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Continental Tires’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Continental Tires technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.