Core Brands
1800 South McDowell Blvd.,
Petaluma, 94954, CA,
United States
Petaluma, 94954, CA,
United States
1 707-283-5900
Distribution
Core Brands Technographics
Core Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Core Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Core Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Core Brands has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2005, ADP Workforce Now for Core HR in 2006, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Core Brands is running and its propensity to invest more and deepen its relationship with Oracle , ADP , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Core Brands revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Core Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Core Brands Tech Stack and Enterprise Applications
Core Brands ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2005 | 2007 |
In 2005, Core Brands implemented Oracle NetSuite ERP as its primary financial system. The deployment established an ERP Financial operating system configured to centralize financial records and reporting across the distribution business, and the newly-implemented NetSuite operating system was used to address reporting and analysis requirements for Sales, Marketing, Customer Service, and Finance teams.
Configuration work emphasized financial modules and reporting capabilities, including general ledger configuration, accounts receivable and invoicing workflows, role based dashboards and saved searches to support commercial and service functions. Operational coverage was company wide for finance and commercially oriented reporting, and a cross functional team from IT, Marketing, Finance, and Sales led continuous refinement and governance through iterative requirement prioritization and release cycles, positioning Oracle NetSuite ERP as the core ERP Financial platform for unified financial data and analytic workflows.
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Core Brands HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Workforce Now | Core HR | HCM | n/a | 2006 | 2012 |
In 2006, Core Brands implemented ADP Workforce Now as its Core HR platform. The deployment was scoped to handle full cycle bi-weekly payroll processing for multi-state hourly and salaried employees, positioning ADP Workforce Now as the central system of record for payroll and employee data.
ADP Workforce Now was configured to support bi-weekly payroll cycles, employee master records, time capture workflows for hourly staff, salaried payroll posting, and payroll tax calculation across multiple US tax jurisdictions. Configuration emphasized pay group setup and pay cycle automation consistent with Core HR operational workflows, and the implementation leveraged standard ADP Workforce Now payroll processing and compliance capabilities.
Operational coverage included HR and finance payroll functions across Core Brands distribution operations in multiple states, with centralized payroll administration executed through ADP Workforce Now. Governance controls were established around payroll calendars, role based access to payroll and personnel data, and standardized pay group definitions to ensure consistent processing across hourly and salaried populations.
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Core Brands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Core Brands implemented Microsoft 365. The Microsoft 365 deployment serves Collaboration needs across the 300 employee distribution company and is surfaced on the corporate website.
Configuration centers on core Microsoft 365 Collaboration capabilities, including Exchange Online for email, SharePoint Online for intranet and site content, Microsoft Teams for real-time messaging and meetings, and OneDrive for file sync and sharing. The implementation is managed through a single cloud tenant with centralized user and role management, role based access controls, and governance workflows for mailbox and SharePoint site provisioning, applied across marketing, sales, product and operations functions. Microsoft 365 is present on the public site as part of the corporate digital footprint, and administrative controls govern external sharing and authentication for enterprise collaboration.
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Core Brands Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2017 | 2017 |
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Core Brands CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2013 | 2013 |
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Core Brands ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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Core Brands PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Transactional Email | PaaS |
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2017 | 2017 |
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Core Brands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Core Brands
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Payroll Analyst | Manager | Finance | |
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Vice President of Operations | VP | Operations | |
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Human Resources Business Partner, Senior Manager | Manager | HR | |
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Director, Business Operations | Director | Finance | |
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Vice President of Sales | VP | Sales | |
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President | CXO | Finance | |
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Director of International Sales | Director | Finance | |
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Director of Marketing | Director | Marketing | |
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Director of Sales, Pro & OEM Channels | Director | Finance | |
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Apps Being Evaluated by Core Brands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Core Brands IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Core Brands digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Core Brands Technographics
Core Brands is a Distribution organization based in United States,
with around 300 employees and annual revenues of $30.0 million.
Core Brands operates a diverse technology stack with applications such as
Oracle NetSuite ERP, ADP Workforce Now and Microsoft 365,
covering areas like ERP Financial, Core HR and Collaboration.
Core Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, ADP and Microsoft.
Core Brands recently adopted applications including
Lumen Cloud (ex CenturyLink) in 2018, Lumen CDN in 2018 and Exclaimer Cloud Signatures for Office 365 in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Core Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Core Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Core Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.