Austin, 78746, TX,
United States
County Line Technographics
County Line Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by County Line and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 County Line employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that County Line has purchased the following applications: Toast POS for Point Of Sale in 2020, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2019, Postmark for Transactional Email in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems County Line is running and its propensity to invest more and deepen its relationship with Toast , Microsoft , ActiveCampaign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing County Line revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for County Line intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
County Line Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Toast | Legacy | Toast POS | Point Of Sale | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, County Line deployed Toast POS as its Point Of Sale solution. The deployment is surfaced on the company website to provide ordering and payment capabilities in addition to in-store transaction processing. County Line operates in the United States with roughly 400 employees, and the implementation is positioned to support retail sales operations and e-commerce order capture.
The Toast POS implementation configures standard Point Of Sale functional modules such as order capture, payment processing, menu and product management, and sales reporting, aligned with conventional retail workflows. Integration of Toast POS with countyline.com enables online ordering and payment flows, while in-store terminals manage point of sale transactions and cashless payments. Governance emphasizes centralized transaction consistency and consolidated reporting across store operations and the website channel.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2019 | 2019 |
In 2019 County Line began using Xandr Invest (ex AppNexus DSP) on its website. County Line uses Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform to run programmatic media buying, campaign management, and audience targeting for marketing and e-commerce initiatives.
Deployment centers on website-level ad inventory and programmatic buying workflows, with Xandr Invest (ex AppNexus DSP) configured for real-time bidding, creative delivery, campaign trafficking, and reporting modules common to the Digital Advertising Platform category. Operational ownership sits with the marketing organization, which established campaign governance, budget controls, and trafficking processes to manage media buys and ad operations.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ActiveCampaign | Legacy | Postmark | Transactional Email | PaaS | n/a | 2013 | 2013 |
In 2013 County Line implemented Postmark for Transactional Email on their website. The implementation centralizes API based and SMTP transactional messaging to support e-commerce workflows such as order confirmations, shipping notifications and account authentication flows, with Postmark managing template rendering and delivery for application triggered messages.
Integration is implemented directly on County Line's website, where server side calls invoke Postmark to send one to one notifications tied to checkout and account systems. Operational coverage includes online sales, customer service and account management functions, with governance focused on template version control and centralized sending credentials, and development and operations teams owning API key management and template deployments. County Line Postmark Transactional Email integration aligns the application, Transactional Email category and customer communication functions for consistent message orchestration.
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Transactional Email | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at County Line
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by County Line Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||