CR Resorts, LLC
111 E 5th St,
Fort Worth, 76102, TX,
United States
Fort Worth, 76102, TX,
United States
1 817-321-1700
Leisure and Hospitality
CR Resorts, LLC Technographics
CR Resorts, LLC Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CR Resorts, LLC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1700 CR Resorts, LLC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CR Resorts, LLC has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2013, Sojern for Guest Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CR Resorts, LLC is running and its propensity to invest more and deepen its relationship with Oracle , iCIMS , Sojern or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CR Resorts, LLC revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CR Resorts, LLC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CR Resorts, LLC Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2012 | 2012 |
In 2012, CR Resorts, LLC implemented Oracle NetSuite ERP as its core financial application. The deployment is classified under the ERP Financial category and is operated primarily by the corporate finance organization, with the controller and finance managers driving day to day usage. Oracle NetSuite ERP captures transactional accounting and budget data and serves as the authoritative system for financial records across the business.
Operationally the implementation supports capital expenditure tracking and the capital approval lifecycle, with the controller tracking approvals and expenditures using Excel alongside Oracle NetSuite ERP. The controller functions as a point of contact for managers and directors, providing policy guidance, budget amounts and timing, which indicates governance centered on finance approval workflows and budget control. Configuration emphasis is on capex tracking, budget visibility and manager-facing information flows, reflecting an ERP Financial deployment focused on finance governance and operational coordination rather than extensive external systems integration.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2013 | 2014 |
In 2013, CR Resorts, LLC deployed iCIMS Recruit Applicant Tracking System as its Applicant Tracking System and embedded the solution into the corporate career site to capture online job postings and candidate submissions. The deployment focused on using the iCIMS Recruit Applicant Tracking System to manage candidate tracking, requisition publishing to the career site, and routing applicant workflows into HR review queues.
The implementation supported Talent Acquisition and HR functions across resort properties, enabling requisition creation, candidate workflow management, screening stages, interview scheduling, and hiring manager notifications within the Applicant Tracking System. Governance centered on centralized requisition approvals and standardized candidate routing and review processes to provide a single source of record for applicant data, with the career site integration serving as the primary external intake channel.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, CR Resorts, LLC implemented Sojern on their website to support Guest Management. The Sojern deployment was embedded in the corporate web property to capture guest engagement and browsing signals across reservation and information pages, providing a centralized web-based capability for audience capture and segmentation.
The Sojern implementation focused on core Guest Management capabilities including audience segmentation, onsite behavioral tracking, guest profile enrichment, and campaign targeting to inform marketing and booking touchpoints. Configuration work centered on labeling site visitors, building intent-based segments, and exposing those segments to digital marketing channels for targeted messaging and offer delivery.
Operational ownership was established within digital marketing and e-commerce functions, with segmentation rules and data-use governance managed by marketing stakeholders. Rollout was limited to the website environment, aligning Sojern outputs with guest engagement workflows and booking touchpoints across CR Resorts, LLC properties.
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Reservation and Booking Management | ERP Services and Operations |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at CR Resorts, LLC
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by CR Resorts, LLC Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CR Resorts, LLC IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CR Resorts, LLC digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD CR Resorts, LLC Technographics
CR Resorts, LLC is a Leisure and Hospitality organization based in United States,
with around 1700 employees and annual revenues of $500.0 million.
CR Resorts, LLC operates a diverse technology stack with applications such as
Oracle NetSuite ERP, iCIMS Recruit Applicant Tracking System and Sojern,
covering areas like ERP Financial, Applicant Tracking System and Guest Management.
CR Resorts, LLC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, iCIMS and Sojern.
CR Resorts, LLC recently adopted applications including
Microsoft Dynamics 365 Marketing in 2024, Lucky Orange in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CR Resorts, LLC’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CR Resorts, LLC’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CR Resorts, LLC technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.